Whether you are an influencer, an author promoting his book or a small-time business, with many users now getting their information online, everyone are scrambling to create websites.
These websites contain the information you wants to share with your target market, especially getting your message across to consumers.
But, even if your website looks brilliant and has enough content, you may be wondering why you are still not getting any sales or readership.
There are many reasons why people are ignoring your website content and here are some reasons why and how to improve your site:
There’s no strategy in your content
Some marketers believe that posting anything on the site regularly, even if it is not related to the brand is good because it keeps the site active.
But, this is so wrong because this causes your audience to think your content isn’t relevant to your brand or product. They will also think you do not have a clear idea of what your content should be like.
Before you post something, check if the content you plan to share is relevant to your brand or industry. You need to think about your business targets through this content.
Once you determine what kind of content you should share on your website, you can easily create a calendar about the posts you will share next.
You are not posting regularly
When creating content, it must be of high quality rather it being mediocre content to rake up daily views. However, if you only post these high-quality content once a month and stuff users with basic information, it can affect your site’s audience and their perception about your credibility.
To combat this problem, think about the content you plan to share with your customers and think of ways on how you can spice it up. You can include videos, pictures, and infographics that matches what you are writing.
Remember, not all viewers like to read text content so you need to be creative to get your content shared with the rest of the world.
Your content sound like sales pitches
Website content should not sound like sales pitches, which drives away people from getting to know your products better and get to know you.
A good way in reinventing your content is by providing your readers with the information they need to understand the product or service.
After discussing this information, you can then try to reach out to them by offering a solution.
You are not promoting your content
Spread the love. This is a common mistake that a lot of bloggers makes. Great content does not pull in readers automatically.
If you want people to go to your website, you should promote it properly. You may say you are promoting your site on your social media channels.
But, if you just share it without saying to your audience why they need to read it, they will not look into it.
When you promote your content, you must offer short information about it that will catch their attention and use hashtags. You should also check which social media your target audience uses the most and adjust accordingly.
Alternatively, you can start introducing yourself and your blog to the WordPress community. From there, you can try to gain a following by leaving meaningful comments about their posts. People tend to appreciate that and will follow you back.
People can’t find your content
Aside from the lack of promotion for your content, it is possible that people are ignoring your content because they don’t know about it.
The reason why they don’t know about it because your content is not optimized to allow search engines to register your content.
With this said, you can easily improve this by optimizing your site with keywords that apply to your content.
Pick the keywords that have high monthly search hits but do not have a lot of competition. Your content must also be readable to match your content.
Your Content is Too Lengthy or Too Boring or Both
Lots of people read on their commute to work or to school, and many will do that on their mobile phones. You definitely won’t catch me reading a 5000 words article on my iPhone!
Nowadays, nobody has the time to sit in a corner and read for hours.
It’s a pity, I know. Everything is so fast-paced. So your content has to match up.
Keep your website layout simple and clean to prevent loading problems. Your content needs to be captivating, interesting and easy to read.
Forget about writing a thesis. Break down the topic into parts if you really need to delve in that deep. Keep the content lively with examples or anecdotes.
Take some time to review your website and try to look at it from the perspective of your audience. With these points that I cited above and the tips on how you can improve it, I do hope that it can help you find the right balance on how you can design your content.
For more tips on how to improve on your content, check out these articles:
SEO Content Writing Tips that Every Writer Must Practice
Writing To Get The Point Across (Or In The Face)
7 Ways To Rekindle The Joy Of Writing
Best things in life are meant to be shared, start spreading MiddleMe around, after all, sharing is caring.