Since the onset of social media, social media influencers have grown in numbers around the globe. Currently, the influencer market is around $10 billion and there doesn’t seem to be a drop in numbers in the near future.
You would be surprised to know that influencers are divided into four categories which highlight how large their reach is.
What are these categories and how do they differ from one another?
Their number of followers
- Mega-influencers: 1 million and above followers
- Macro-influencers: 100,000 to 1 million followers
- Micro-influencers: 10,000 to 100,000 followers
- Nano-influencers: 10,000 followers or less
Like their name implies, mega-influencers are the top influencers in the market. They are famous and have a huge following. They can also reach out to a wider audience who have different interests even if they are not familiar with the brand.
Unfortunately, these influencers do not have a strong relationship with their followers. They are mostly focused on promoting products that their followers will like.
This category of influencers have a smaller following compared to mega-influencers, reaching from 100,000 to 1 million followers.
They got these followers mostly from their vlogs or their viral content which is either inspiring or funny. If you will be targeting a specific market, macro-influencers can help you target these audiences.
These influencers have a following from 1,000 to 100,000. They often focus on one or two niches, making them the experts of their chosen industry.
Considering the type of content they promote, they are ideal to promote specific brands and products matching their content. Since they have a manageable following, they are not considered as “celebrities” but they are the ones who become “internet famous.”
Micro-influencers are also cheaper to afford, but they sometimes charge high because they do not have an agent that will sort out these deals.
These influencers are new influencers with a small following that won’t be beyond 1,000. Although they have a small following, they have some influence in their community or fan group. Some examples of nano-influencers can be local government officials, pastors or community leaders.
Most of these influencers influence their following (usually friends or family) to support a service or a product. They are more connected to their followers than other types of influencers.
The only problem with working with these nano-influencers is that they do not have a large following and it may take time before their influence can take root.
Are You One of Them?
Working with any one of these influencers have their pros and cons. If you are working with them, you need to know who your audience is and how you want your message to be delivered. You should also consider your budget because not all these influencers have affordable fees when it comes to their posts.
Meanwhile, if you want to work as an influencer, you need to present a good portfolio that will show brands that you are trustworthy and you have a good price range. You also have to show that you can present brand messages better than others.
The industry is very competitive and if you want to be on top of the game, you need to know how your voice will be heard.
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