What is PPC Marketing and Does it Work?

In digital marketing, you will hear the acronym PPC or Pay-Per-Click advertising when creating a working search engine optimization (SEO) strategy for clients. But what exactly is this type of advertising or marketing strategy? Is it worth investing in? In this article, we will give you a quick rundown of what PPC marketing is and…

9 Tips for Starting a Successful Dental Practice

Starting your own dental practice can be a daunting task. But with careful planning and execution, it can also be one of the most rewarding decisions you make in your career. Here are nine tips to help you get started on the right foot. 1. Choose a Location You can’t set up a dental practice…

4 Solid Pieces Of Business Advice For Young Professionals

No matter how old you are, it’s never too early to get into the business world. Whether you are starting your own business or working your way up the corporate ladder, it’s smart to learn as much as you can about how business works. If you are just fresh out of college, it can be…

What is Conversion Rate Optimisation (CRO)?

Do you own a website or a company social media page but can’t get the correct conversions for your brand, products and services? If this is your situation, the best thing to do is analyse how your visitors and customers browse your site and what they are looking for or your website’s conversion rate. But…

Top 10 Reasons Why Employees Leave

In today’s competitive work environment, it is not uncommon to hear about employees resigning. There are many reasons why they leave their position, from moving to another location to be with their family, returning to school to switching jobs. As an employer, it is challenging to prevent personal reasons from causing their employees to leave….

5 Ways to Transform the Digital Skills of Your Workforce

Although many companies and businesses are going digital and investing heavily in new technology, people are still an essential part of the workforce’s digital growth. Digital transformation is also influenced by a company or business culture and what it can bring for the worker’s future. But how can businesses transform their worker’s skills to work…

Latest B2B Sales Challenges in 2022

With the COVID-19 pandemic now becoming a new normal, it is clear that business-to-business (B2B) sales have changed to adapt to its presence. However, new challenges are arising on every front that requires businesses to be more flexible and adapt to them to find the best solutions to overcome them. But what are the latest…