What is PPC Marketing and Does it Work?

In digital marketing, you will hear the acronym PPC or Pay-Per-Click advertising when creating a working search engine optimization (SEO) strategy for clients. But what exactly is this type of advertising or marketing strategy? Is it worth investing in? In this article, we will give you a quick rundown of what PPC marketing is and…

10 Best B2B Sales Strategies to Win More Clients

For a person to get information about products and services they wish to avail, they can easily get it through various platforms such as social media, news and search engines. They don’t need salespeople to approach them and provide their recommendations because they already got the information they need beforehand. Because of this fact, it…

How Do You Know If You Have a Good Idea for a Business

Are you considering starting a business? Starting a business requires a lot of factors for it to be successful. Out of all these factors, the business idea is the most important because this shows your customers why you are setting up the business in the first place. It is also the driving force that will…

6 Jobs Search Strategies for Seniors

Are you past retirement age and still wish to continue your career? If that is a yes, you may be wondering how you can still get an equal opportunity in job openings that catch your interest despite your age. Fortunately, you can still make your application stand out by doing specific tweaks to it and…

How to Select the Right Job Board for Your Company Hiring Needs

Online job boards are now the go-to sites for hiring managers and companies to fill positions. They are straightforward to modify to match what is needed by the company, and the talent pool available in these online job boards are immense. However, while online job boards are easy to use, it can be tough to…

What are the 5 Most important Negotiation Skills

It is not uncommon to find people who will not share the same views and make it difficult to achieve certain goals at work. What they know and believe in should be followed, and if you want them to work with you, you will need to either agree with them or find ways to support…

How to Start a Blog You Can Grow Into a Business

Contrary to popular belief, it is straightforward to create a blog about anything or anyone. Many businesses and even personalities are looking for a side-hustle that uses blogging to build their following and earn money. However, it can be tricky to create a following and monetise it if your blog isn’t set up correctly. If…