When job seeker looks for a job, they look at the employer’s reputation before considering them a prospective employer. If the company has a bad reputation or does not have any branding that identifies them from its competition, job seekers will ignore your posting. A strong employer brand can improve your chances of getting new…
Tag: Brand
Do You Think Business Ethics Is Important?
When you talk about business ethics, it entails the policies and practices that businesses, companies and organisations follow to help them make critical decisions on topics like finances, business deals and company policies. It is also the guidelines they can follow to build their image and create a work environment equal for all. Some businesses…
How Corporate Social Responsibility Influences Buying Decisions
In the growing age of advocacy and public awareness, people are now conscientious of the brands they should support. Whether they may be companies they have long known or up-and-coming ones, people are more inclined to support those with corporate social responsibility (CSR) that they support than those who do not have one. They also…
Why Is Social Responsibility Important in Marketing?
Are you a small business owner or the head of an organisation? Marketing your brand can be a tricky business because of the changing perceptions of people about the brands they partner with. In particular, the younger demographic wants businesses and organisations involved in their respective communities and fighting for change. Given this new trend,…
10 Ways to Maximise Your Job Search in the New Year
It’s another year; for many, it is the time to set new goals, follow new habits and make life changes in preparation for the future. For some, this is the time when they consider their current career and find a new job in the process. If this is your situation, there are ways to optimize…
5 Key Social Media Tips Every Writer Should Know
With social media now a staple in daily life, job seekers and other professionals are now using their social media pages to build their careers. LinkedIn is the platform most used for their career targets, and it allows people to reach out to potential connections. However, other social media sites can help you with your…
Why Creating an Online Profile is Important for Freelancers
As a freelancer, you will need to find an avenue to get people to avail your services, and with the digital age with us, the best way is by having an online profile. There are many online platforms you can choose from to build your online profile, and you can sign up for all of…
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