How Corporate Social Responsibility Influences Buying Decisions

In the growing age of advocacy and public awareness, people are now conscientious of the brands they should support. Whether they may be companies they have long known or up-and-coming ones, people are more inclined to support those with corporate social responsibility (CSR) that they support than those who do not have one. They also…

Why Is Social Responsibility Important in Marketing?

Are you a small business owner or the head of an organisation? Marketing your brand can be a tricky business because of the changing perceptions of people about the brands they partner with. In particular, the younger demographic wants businesses and organisations involved in their respective communities and fighting for change. Given this new trend,…

10 Jobs in Demand in 2023

2023 is just around the corner, and with the pandemic now becoming a normal part of life, new job openings are posted every minute to get the world back to normal. But, given the changing economy and the competition for all the available job openings, it can be challenging to determine which jobs you should…

What is PPC Marketing and Does it Work?

In digital marketing, you will hear the acronym PPC or Pay-Per-Click advertising when creating a working search engine optimization (SEO) strategy for clients. But what exactly is this type of advertising or marketing strategy? Is it worth investing in? In this article, we will give you a quick rundown of what PPC marketing is and…

10 Best B2B Sales Strategies to Win More Clients

For a person to get information about products and services they wish to avail, they can easily get it through various platforms such as social media, news and search engines. They don’t need salespeople to approach them and provide their recommendations because they already got the information they need beforehand. Because of this fact, it…

Hottest Digital Marketing Jobs

Careers in digital marketing are rising as more companies and businesses are going mainstream through their websites and social media platforms. If you are planning to enter this career path, there are a lot of different careers to choose from which can fit your skill set and natural abilities. Here are just some of the…

6 Ways to Use Instagram to Promote Your Blog

Are you a blogger and looking for a way to promote your content? You should consider using Instagram to promote your blog if that is a yes. Instagram is one of the most popular social media platforms worldwide, enabling users to share visual content. No matter what kind of niche you have, you will find…