Many times, we blog over our feelings and quirky incidents that happens day by day. Our words flow off our fingers (or thumbs in my case since I write on my iPhone) like melted ice cream off the waffle cone.
And at the end of the post, it can be just a mess of ramblings that makes little sense and no direction to the wide audience. Great, if you are just keeping a diary to bring laughter to you when you reminisce the past 10 years later but it won’t work if you are trying to make your writings pay for your next meal.
So if you are trying to create a money-making website or you are honing your skills to be the next commercial writer, take heed on the pointers that I’m about to present.
You need to understand what your objective in your post. Are you trying to teach someone something? Or are you just sharing your thoughts? Or maybe to introduce a new product in the market?
Be clear what is your objective of the article and what is the end picture you are trying to paint for you to have directions, leading up to a conclusion.
Headers and Subheaders
These are the ones that will help in directing your article. They make sure you keep the topic on point and allows you to highlight important sections that might have gone lost in the mess of words.
Use numberings as frequent as you can without losing the plot of your story. Bullet points and numbers are great to get your message across and awesome when you need to list examples.
Particularly if you are writing something technical, the subject can get very dry and your reader gets lost in the jungle of words. Analogy eases up confusion as it allows your reader to understand your argument with something related to common scenarios or things.
Use it to break up lumps of sentences but not so much that you kept having spaces in the article. The key to paragraphs for me is to have no less than 3 sentences and no more to 6 sentences to break into a paragraph. I always find paragraphs useful for me as a reader to take a breather and digest what I just read.
I find pictures, photos and images useful when I can’t use a header or subheading to break up the topic for readability. Images also allow you to use illustrations to explain your point across as well as allowing your reader to remember your point as illustrations are more impactful.
You can also use images to bring up the humor to an otherwise dry subject matter. But do keep a limit to the number of images you use, if you want your post to be mobile friendly. Too many times I gave up reading a post as it takes up too much time to load a page because it is picture heavy.
Keep in mind you may had to use a powerful hosting partner but it doesn’t mean that the reader is using a powerful internet provider.
If you are using quotes or images, please do make sure it is copyright free. Nothing short of irritation when you come across a stock image with the brand slapped across the photo. It just screams that you stole the image off somewhere and too cheap to pay for it or not resourceful enough to get it free. Use copyright stock free images like Pexel or Pixalbay.
This is to summarize your points in the article. This is also where you call to action if it is a commercial article using terms like ‘ask us to find out more’ or ‘don’t hesitate and reach out today’. Sometimes you use a hanging question to lure your reader into thinking deeper about the topic you have raised. Because writing a commercial article doesn’t stop there, you want the article to generate interest, in turn, leads and end up making sales for the clients who hired you.
This post is not meant to teach the basics of writing but to enhance what you already have written or guide you to writing commercially. If you have any advice to add on to mine, I love to hear from you in the comments below!
Want more tips on how you can earn from your writing? Check these out now:
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