A lot of people think that e-commerce copywriting is a very easy task. One simply has to write several words for an online business to entice potential customers to check out the offered products and services. However, e-commerce copywriting is not only about writing quality articles, but also making the brands to be recognised in search engines and subsequently increase the search traffic.

If you are an e-commerce copywriter, you know that promoting your brand can be a challenge and it is evident in your website’s performance. If you seriously want to attract an audience using your articles and drive in sales, here are some of the common mistakes that you need to avoid when doing e-commerce writing:

It’s too Focused on the Product

Every copywriter falls into this specific pitfall of focusing too much on the product. From the perspective of the buyer, a long narrative can dissuade them to continue reading about the product.

To avoid this mistake, a brief and informative description of the product can be sufficient to let potential customers know why they need it. List down the facts about the product that showcases its advantages over the other brands in the market. Having a list will also help you to create a more convincing piece.

More importantly, show how your customers can benefit from your product.

As an example, look at these two descriptions:

This phone has a wonderful big screen.

YouTube videos are easy to watch because of the big screen.

Which of the sentences will attract you more?

Office worker girl

You Ramble Too Much

Another mistake that some e-commerce copywriters fall into is using a lot of pointless sentences to lengthen the article. This reduces the impact of the article and causes people to lose their interest.

When you’re copywriting, ask yourself why you are writing a certain sentence and how will it make an impact on your article. Always incorporate facts to increase your article’s credibility and write the numbers in digits to keep your readers attention.

Too Much Adjectives

Using too many adjectives is also another problem with some e-commerce articles. It affects the flow of your narrative and it reduces the impact of your article to the readers. Wordy phrases and complex words can also create confusion for most readers.

To correct this problem, use simple but powerful adjectives to give your readers a clear image of what you want them to see.

It doesn’t have Enough Personality

Most e-commerce sites, especially the large ones, tend to offer articles which do not contain personality. Their articles sound too bland to the readers and as a result, they lose their appeal to their potential customers.

When writing an e-commerce copywriting article, always think about your brand and how you want to speak to your potential clients. Add a dash of personality and humanity into the article and it will catch your potential customer’s attention.

Editing won’t take more than a few minutes

It is a common mistake for copywriters to take a cursory glance when editing their articles. Errors can be obvious and these may highlight that the articles have been rushed and not well-thought-out.

To avoid this, always think about your customer while writing the article and read it aloud after. Then ask yourself, is it convincing? Will you buy the product if you read the article? If you aren’t persuaded, don’t be afraid to edit and rewrite it until you are happy and satisfied.

Conclusion

In e-commerce, your website should never treat potential buyers as a statistic. You must always show your customers that you are human and you care for them. So, when writing anything for your site, think about their needs and get them engaged. Once they start noticing the quality of your brand, your customers will reach out to you and drive in the sale you need to grow.

If you like to write better, try out these friendly writing tips:
SEO Content Writing Tips that Every Writer Must Practice
Writing To Get The Point Across (Or In The Face)
7 Ways To Rekindle The Joy Of Writing
Writing with Passion

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23 replies on “5 Common Mistakes Seen in Ecommerce Copywriting

  1. This one is NO “Ho-hum”; It’s AWESOME!

    As a manager (back in the “old days”) I ALWAYS tried to do what was BEST for our customers and my fellow associates. THAT no DOUBT, was and is the key to my success.

    The “GOLDEN RULE” (“TREAT OTHERS AS you WOULD LIKE TO BE TREATED”; worked for me, and it WILL work for YOU too!

    Thanks Kally, yet another one you can be proud of.

    God Bless,
    Patrick

    Liked by 2 people

  2. Interesting! I know advice for creative writing often includes, “Cut the adjectives,” but I didn’t know that also applied to copywriting. It makes sense considering that the reasoning behind the advice is to make the words more immediate and evocative. Seems like a good thing for both novels and product descriptions! 😊

    Liked by 1 person

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