I‘m no Neil Patel, I can’t give you advice on how to make your website generate so much money until you, your children and your future grandchildren will never need to work for a living.
However, if you want simple honest advice that cost you nothing except for a few minutes to read the rest of this article, here goes..
It’s Not That Easy
If you read anywhere on the internet that says it is super easy to earn money from your website, it is bluffing you. Either that it is a scam and the writer probably wants you to buy something. If you think by setting up a beautifully made website that money is going to roll in while you sit back, relax on a beach, you are so wrong.
For a website to generate money, you need to put in hard work. I might say, the work is much harder than I was to report to work in an office job. You need a load full of determination to see this through as well. If you quit halfway, that’s time, effort and money you invested in making this beautiful website gone down the drain.
While I encourage folks to at least try something new, I don’t want you to start something with the illusion that it is an easy feat. But with the right mix and perseverance, you might just create yourself a little goldmine.
So without further ado, here is a simple guide to making money off your website.
Find A Niche
What is your website all about? Finding a niche is not just about following the latest trends or jumping the wagon blindly just because others are doing it. If you don’t know what you are talking about or you aren’t passionate about the subject on your website, you’ll come off as fake and insincere.
But there’s a balance to strike here, you can’t pick a niche that is so unique that it can’t give you any room to branch out ideas, attract collaboration or lure clients to advertise. You can’t be all over the place either. You’ll confuse your readers if you are writing about travel one day and next, you are talking about weaponry and after that, you hold a discussion on dogs.
Build Your Website
If you managed to survive finding the perfect niche, then it comes down to the perfect domain name. And deciding where to host. I’m not going to go into WordPress.org vs WordPress.com, you can find out by googling. But what I can advice you is that decide carefully because it is a pain in the arse to migrate one to another and you probably lose your readership by half when you do that.
It also helps to learn some coding before you start a website. You may hire a web designer to build you the website you envision however, there might be updates and tweaks in future that will be of a lesser headache (and less money too) to you if you know basic coding.
Finally, make sure your website is mobile friendly, particularly since nowadays, readers are reading off a mobile screen. I get turned off when a site is not mobile optimized and it gets crazy to scroll to read the next paragraph.
Write Fabulous Content
So you’ve got a fabulous website all done up nicely and while you got your friends, relatives and probably everyone you know from your high school teacher to your office janitor visiting your website.
But how do you attract new visitors? Most importantly, how do you make these visitors return to your website again and again and again? By providing valuable content that attracts those who are interested in your selected niche.
Don’t write about travelling to Mongolia when you are selling jewellery (not related!) but do write about versatile jewellery pieces that are easy to travel with or how to pack your jewellery when you are travelling.
See what I did there?
Writing fabulous content will pull new people in (SEO, Word Of mouth etc) and retain those who are truly interested in what you can provide.
Edit Your Content (SEO, Keywords, Readability)
With your fabulous content, comes to how you want it to rank in search engines. If you really want your website to start generating income quickly, you need to drive traffic. Like in huge quantity.
And if you want advertisers to pay you higher rates, your huge quantity will have to be of a good substantial quality. So bots and spammers will be discounted. SEO, Keywords (Short-tailed and Long-tailed), Title Design, Readability, Less Passive Sentencing are some of the criteria that will help to boost your page ranking.
Of course, on top of that, your content must be interesting. I’ve covered that importance in this article. Fortunately, we have online web tools that use algorithms to make sure reaching these criteria a breeze.
Set Your Rates & Services
As you anticipate your traffic to increase, give a thought on your rates and services. What and where would you allow advertisers on your website? Pop up windows, sponsored content, flashy banners, pay-per-click are some of the things you can consider on top of affiliate marketing.
So how much would you rate your services? It really depends. On a few factors. Like your niche, your website’s popularity, the size of the market you generate interest in and the exposure rate your website has.
So you have great irresistible content on one hand and number one page ranking in Google on the other hand.
You need to advertise your website to reach more people. No one is going know how awesome your website or the content it carries if you keep quiet about it. If you have spare cash, sure, you may want to pay to advertise on social media. But if you don’t, then you probably will need to troll the forums, blogs and business websites to gain attention.
Ultimately, it is hard work. And the above is just starting up a profitable website. You will still need to pump in more work to maintain your website (meaning more great content, great SEO, great advertising) to keep your advertisers happy enough to pay you on a regular basis.
Whoever tells you that having a profitable website is easy is spewing rubbish. Do you agree with me? Share your thoughts with us in the comments below.
Parting thoughts: If you need any help, please feel free to drop me an email at Kally@MiddleMe.net. Always happy to help. 🙂 Just make sure you leave a comment below if you sent an email to me so I’ll make sure to check the spam inbox too!
Best things in life are meant to be shared, start spreading MiddleMe around, after all, sharing is caring.