As a freelancing writer, I often get requests to write interesting and engaging content, most of the times to include keywords so enabling the article (hence the website as well) to get indexed on Google Search Engine. If you don’t know what SEO stands for, it is Search Engine Optimization.
There are quite a few algorithms to take note of and differences between short repeated keywords vs long tailed keywords, long form content vs short form content, bullet points vs numbering and images, videos, backlinks etc. One thing though, it is hard (not impossible) to have everything in the content and yet remain relevant and interesting to your audience.
When my clients asked for SEO writing, I try my best to stick to the guidelines given to my best abilities without compromising the core meaning of the article and engaging the readers. I’ll explain to my clients that you might have top-notch algorithms to get indexed in Google Search Engine (not unlike a professionally written resume) but you need good solid content to keep the visitors to stay and return (just like how you need to impress the hiring manager in an interview). Otherwise, you will see that your visitors merely stay for less than 5 mins on your website before going to your competitors’.
Personally? I don’t do SEO or play with algorithms on MiddleMe. I prefer to take a more traditional route, what can I say, I’m a conventional girl at heart. To write with my heart and soul, a good content I believe will naturally resound with the readers, in turn, urged them to share my articles through word of mouth. Yes, my personal preference is to go through the traditional method, through people. You may argue with me that there are a lot of traffic, noise and fluff on the internet, making it harder for anyone to find MiddleMe. That is also my point. I don’t want MiddleMe to be added in the fluffy world of SEO and keywords.
I strongly believe if my content adds value, then readers will appreciate my articles and if they do, they will share it out. It is much more meaningful to have my words travel from one recommendation to another, rather just because I am a master of keywords.
Give it a thought… if everyone is using algorithms in their articles, so isn’t it back to square one on the first page of Google Search Engine?
To each his own, everyone is after different goals and each website can differ its aims from branding to sales to pure passion. Some writers write for profits, some writers write just because they want to and I write because I want to help others. If there are comments or shares on any one of my posts, I consider myself a winner.
So as a writer yourself, how do you feel about SEO? Come and share your thoughts with us and maybe change my mind on keywords algorithms.