For many people, they think blogging is a very easy thing to do. Simply write an article that interests you and keep your site up-to-date. However, blogging is actually a very difficult art to practice and even the best bloggers had to start from the bottom to get their blogs noticed as they are now today. There’s also the fact you need to maintain a regular following and consistent content quality to keep it relevant.
There are plenty of articles or even paid guidance to teach you on how to get your blog noticed by others. So instead of loading a pile of fluff on you, I am sharing my own tips that I used to get me the 7000 and counting followers on my own and without paying a single cent.
If you will be starting a blog or have a blog but fail to get consistent traffic, here are some tips on how you can get your blog noticed by people.
Find Your Own Unique Selling Point
I cannot stress this enough. You definitely need to make sure that the content you are presenting is unique. There are a lot of sites out there that have the same niche as you do and if you want to appeal to the audience, you need to make your presentation different and interesting. You should also show that you know what you are talking about and not just copying others.
If you want to build readership, don’t have a blog that showcase everything. Think about a paperback magazine. Vogue, Elle, Harper will not talk in depth about politics because they are a fashion magazine, everything they write about will linked to fashion. Times will not talk about fashion unless it is about the industry or the economy surrounding fashion.
It is confusing to readers and you can’t focus on attracting the right audience. Its a lose-lose situation.
Build an email list
The first tip when it comes to getting your blog noticed is by using an email list. While this advice is often directed to affiliate marketers, bloggers with email lists can actually get you a stable following, especially as you post relevant and unique content that they like. You can personalise your email lists to reflect your brand and direct your email lists to people who will look into your content.
Lucky for WordPress writers, it is already build in when someone clicks to follow you unless they disable the email notification button.
Comment on other people’s blog
Another great tip to do when it comes to getting your blog known is by commenting on other people’s blogs. To begin with this tip, you can look for bloggers who are in the same niche as you do and comment on their content. When you do this, you can link your blog for them to check and let other people see your blog as well.
Guest post for other blogs
Guest posting is also a great tip to follow to get the traffic you need for your site. You can work with known sites who are looking for guest bloggers featuring your niche and create content that will show your work, but also inspire others to check your site for other similar content.
Of course, you need to make sure that your work passes your host’s standards so that they can also recommend you to other blogs.
Use Social Media
If you want anything to flourish online, you definitely have to use social media. Nowadays, blog sites like WordPress, Blogger and others have features that will allow you to share your content to social media sites like Facebook, Twitter and many others. Always utilise these features and adjust your campaign to get people interested in clicking your blog link.
Another awesome tool I use all the time is Hootsuite, what most people don’t know is that there is a free account in Hootsuite that allow you to schedule social media posts up to 30 posts for free in Facebook, Twitter and Instagram. It also have a neat interface to allow yo to manage your comments. Pretty cool, huh?
Before you do this, know where your target audience is mostly in social media and focus your content on these sites.
Search Engine Optimisation
This may be a bit leaning towards commercialising your blog however, one of the best way for a non WordPress reader to find you is through optimising your website ranking on search engine Google and DuckDuckGo.
I always get around 100 and sometimes up to 200 hits per day from search engine referral alone. I believe some of the clients came from these hits.
If you want to learn more about the SEO I do, check out this article:
SEO Content Writing Tips that Every Writer Must Practice
I hope the above points will help you to gain traction among your readers and increase your blog’s popularity. Last but not least, staying genuine and sincere in the blogosphere goes a long way in building friendships.
Do you have any secrets in getting your blog noticed? Do share them in the comments below.
Here are some more resources for you to stay happy as a blogger:
Write SEO and Forget About The Most Important Thing
Bloggers & Writers: Are You Overexposing Yourself?
I Have Writer’s Block Too!
Best things in life are meant to be shared, start spreading MiddleMe around, after all, sharing is caring.