The key to being a freelancer is to find clients, secure projects and collect your money. It will be easy if you can hold onto a regular income while pursuing your chosen lifestyle and interests without worrying when the next time money will come into your bank account.
So whether you are a bonafide beauty blogger, a digital nomad or a work-from-home mother, there are certain things you can do to secure a regular smooth flowing income. And yes, it takes hard work, determination and a little bit of luck but it is not a far-reach fairytale.
The Importance Of Long-Term Clients
Long-term clients equate to long-term income. The key is to entice and convince your current clients to stick with you as long as possible. My longest clients have been with me for 2 years and still going strong. In fact, I have evolved so much during my 2 years of freelancing, I am able to add on more value in the services that I provide to my clients and lock down a mutual trust relationship with them.
Like for a client, I was engaged to write content for their website and after a month, I was asked to manage their social media engagement since I was posting the content on both the website and their Facebook. And when the company starts to grow, I offered to help them recruit freelancers as I know the nature of the business. With that, within the recruitment, I was asked again if I could train those new freelancers and soon, it became me managing the freelancers. One client, multiple roles, multiple incomes, it became harder to replace another freelancer like me who can juggle so many roles and meet their expectations. I have inadvertently formed a sort of reliance on my services.
Hunting Down High Profile Clients
Big international names with even bigger reputation will help you to add a wow factor on your freelancing resume. Mind you, they are usually working on a tight budget and may not be prompt paymaster due to the hoops and loops in their process and procedures.
With every 5 startups profiles, I complete, I’ll make sure I have one high-profile client. This gives a fair balance in having experience and exposure working with different expectations and needs.
A good way to obtain passive income is affiliate marketing. This is to allow media companies to provide you with content, keywords and backlinks for you to post on your website. They can either send you a professionally written article with all the necessary requirements and pay you to place it on your website or they can engage you to write an article with those requirements they need and place it on your website. Of course, the latter will cost more as it requires you to put in more time and effort to come up with an article (not an easy task as you’ll be sent back revisions as these media companies have a certain standard that they have to meet their clients’ expectations).
But be wary that you are placing way too many of such affiliate articles without your own content. A fine balance should be carefully maintained and all affiliate content should be closely related to your theme so that you don’t drive away your audience. After all, it is kinda of weird if MiddleMe starts having articles about beauty products or pet products. However, I can twist it around to be “A life of a beauty consultant” or “How to become a veterinarian?” to benefit my readers.
Placing Ads On Your Website
If your website is not hosted by WordPress, you can actually be paid to place ads on your website. Of course, you’ll need to reach a certain number of followers and readership per day in order to command a higher rate but these almost guarantee a regular but small streaming income into your bank account.
Another note of caution: having too many ads can become a nuisance to your readers. I hate it when I have to keep closing multiple pop-ups windows or if the sidebars have loud music that shocked me when I open their web page. Definitely a big no-no.
Produce & Services Sponsorship
You can obtain product and service sponsorship in exchange for writing a review for them and published on your website. Usually, there is little money involved but if you love the products or the services that the company provides, it’s a win-win situation for both parties to exchange for a good review. Just like what I did for Grammarly.com because I really find their services improved my writing a lot.
Be sure not to fake your review as it is easy to tell if you are sincere. I won’t review products or services that I haven’t used before, neither would I want to review a bad service ( #ihatebadservices )
Training & Mentorship
Sharing is caring, right? One absolute fantastic way is to train and guide those who love your blog – your readers. If you are a beauty blogger, you can hold personal classes where you teach an individual how to make up. If you are into photography, you can compile a series of photography lessons. What about being an inspirational coach or a career guidance expert? All these are possible ways to increase your exposure and your income.
Market Your Own Services Or Products
Many of the writers ventured into self-publishing ebooks, something that still amazes me. But don’t just limit yourself to ebooks, you can do more. Not only do I offer writing services, my services expands to career counselling and resume editing. I do know fashion bloggers who collaborate with design houses to come up with a fashion line of their own.
Your income is how you shaped it to be. I haven’t done all the above (self-publishing is extremely tempting) but it’s because I’m already juggling a lot on my plate right now. If you have tried all the above or have even more tips on how to regulate your freelancing income, please share with us in the comments below!
Best things in life are meant to be shared, start spreading MiddleMe around, after all, sharing is caring.