What is PPC Marketing and Does it Work?

In digital marketing, you will hear the acronym PPC or Pay-Per-Click advertising when creating a working search engine optimization (SEO) strategy for clients. But what exactly is this type of advertising or marketing strategy? Is it worth investing in?

In this article, we will give you a quick rundown of what PPC marketing is and answer the question if it does work or not.

What is PPC?

PPC or pay-per-click is a digital marketing strategy where a business or advertiser pays a determined fee every time their ads are clicked. If it works correctly, you will get more clicks and can easily afford the cost you must pay to make the sales.

PPC ads come in various options, with some made up of text, videos, photos or a combination. It can also appear on websites, search engines, social media sites and others.

How does PPC work?

Depending on the platform you are using, PPC marketing can appear differently. But, it follows a similar process, and it is as follows:

1. Select your preferred campaign style based on your goals

2. Refine the targeting setting, from the type of audience, location, and post schedule to the preferred devices that will be covered

3. Put your budget and preferred bidding strategy.

4. Add your destination URL or your site’s landing  page

5. Create the ad

6. Once the ad is created and published, your settings will determine when and where it will appear online.

Types of PPC marketing

Several PPC marketing campaigns can be applied to match your preferred campaign style.

  • Search – this type of PPC marketing is ads that appear on search engines and often appear on the top left or right corner of the search results page.
  • Display – it also appears similar to search-PPC displays, but it will come with a visual element (either image or video) to engage consumers.
  • Remarketing – this marketing ad is usually used to reach leads that have already come out through a specific product, service or landing page.
  • Sponsored social – also known as paid ads- also act similarly to search ads, but in this case, they are used in social media platforms. Each platform offers analytics for users to check to enhance their ads.
  • Video – these ads are often highly-targeted and come with a text body, a call-to-action, and an interesting video to get people to click.

Does it work?

Utilising PPC marketing offers several great benefits if you can do it right. Here are some of them:

  • You can expand your campaign to a broader audience and get a healthy return on investment (ROI).
  • Your offerings will often appear on top of search engine page results and get the traffic you need for your brand.
  • You can reach out to warm leads that will engage with your brand at any stage.
  • You can use the data you get from your PPC marketing to optimize your other digital marketing campaigns.

PPC marketing isn’t difficult for any website or marketing strategy, but it will require training and resources to understand how it works thoroughly. Marketers also need to research the client’s needs and the tools necessary to produce the best ROI. Once you have a plan in mind and what parts to improve on, carefully modify your marketing strategy and do minor tweaks to guarantee that your PPC efforts will produce the conversions and leads you to need to grow.

You may want to explore other methods of marketing your website or blog and here are some of them:
7 Rules for Blogging and Content Marketing Success
How Do You Deliver Content with Actual Value in Affiliate Marketing
What is Conversion Rate Optimisation (CRO)?

Can’t get enough of MiddleMe? You can find me sharing my thoughts here as well: 
Instagram @kallymiddleme
Twitter  (MiddleMe_net)
FaceBook (MiddleMe.net)
LinkedIn linkedin.com/in/kallytay

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One Comment Add yours

  1. | | | |

    | | | Dear Kally, I started my blog a few year back with the intiention to A. improve my  writing skills in English B. write about Greece which is not a well known country and I want to share our experiences with the rest of the world (great expectations, lol), and increase my income which has shrunk after retirement and divorce. Things have not turned out the way I wanted. My question is about “clicking” : my blog is on wordpress  and I suppose that they put up advertisements and pay the user by the clicking – how can I find out how they calculate the clicks and how much they pay per click. I know I am asking too much so if you have no time to answer I will undersand. Keep up the good workBest regards, Katy  |

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