Do you own a website or a company social media page but can’t get the correct conversions for your brand, products and services? If this is your situation, the best thing to do is analyse how your visitors and customers browse your site and what they are looking for or your website’s conversion rate. But what is the conversion rate in digital marketing, and can you improve the rate at your site to convert people into sales or impressions?
Here is a short guide on what you need to know about conversion rate optimisation or CRO:
What is CRO?
Conversion rate optimisation (CRO) is a practice where marketers try to increase the percentage of users who do a specific action on a site. These actions could include purchasing products, signing up for an online subscription or service, clicking a link or filling out forms.
CRO is also defined as how businesses or digital marketers learn what drives users to know what their followers think and use the information to give them a good experience. In turn, this would increase website conversion and boost its rate for the site.
How can you calculate CRO?
To know how much your site does regarding conversion rate, you can compute it by dividing the number of conversions (or actions taken by users) by the total number of visitors to your site and then multiplying the result by 100 to get the percentage rate.
Usually, the average conversion rate of a site is between 1% to 4%. Still, it does vary depending on the website, its target audience and the actual conversion data of the site itself.
How can you utilise CRO?
If you wish to apply CRO practices to your website, there are many ways to do it, and some of them are as follows:
- Analyse the data regarding your customers’ presence on the site and identify the trends that influence their movements
- Research your competitor’s tactics to determine what they use for CRO and see if it can be applied to you
- Revise the messaging of your site and optimize it to match buyer preferences
- Have a testimonials page visible for potential customers to see
- Don’t add a lot of form fields in your forms
- Use eye-catching but themed colours for all call-to-action buttons used on the site
- Place CTAs naturally on the site
- Create time-limited offers to bring in sales to introduce a call to action
- Utilize the latest technologies to determine website traffic, customer feedback and usability
- Test your CRO strategies beforehand to determine which approach works for your website.
Is it worth it?
Utilising CRO increases the chances of creating sales for your business and improves how people see your brand. However, it is important to remember that applying strategies will have varying results depending on your industry and business targets. Do your research and consider your business needs so you can personalise your CRO strategy to get the desired results.
If you are looking at promoting your business through social media, you need to read this first:
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