Tips For Entrepreneurs Building Their Own Business Website

If you’re starting your own small business, congratulations.  Becoming a small business owner is a dream come true for those who love to carve out their own path in life.  

If you want your small business to have the best shot possible at success, you need to take the necessary steps to set up a digital presence for your operation.  

Web building may not be your forte, so take the time to educate yourself a bit.  Read through this brief compilation of a few simple design tips that will help you craft a business website that works.  

Add stationary navigation for simplicity

A simple layout is important for a website that works.  Web users don’t want to waste time on schematics when they’re looking for information, so make it easy for people to find what they need.  

Adding a simple stationary navigation bar to your website design gives web users a clear path to enlightenment, so they can spend more time on your website exploring what your business has to offer.  

Design your pages for mobile optimization

Mobile optimization should be a standard for any digital content your business disburses online.  Mobile users are far too prevalent a population for your design to not include and serve the needs of the community.  

Mobile optimization will help you get better results with your target consumers online. It’s important to appeal to the masses with features designed for mobile use, and always optimize your digital content to perform with ease on today’s most popular devices. Desktops and laptops used to lead the way, with certain features, like abandonment prevention (which triggers a pop-up encouraging users to stay if they navigate away from the site) ensuring users remained hooked. Abandonment prevention is trickier to implement on mobiles, but with clever software, even your mobile site will encourage users to stay a little longer. 

Search engine optimization will work wonders for your website’s placement in the SERPs (search engine results pages).  Ranking well in the SERPs is vital for your visibility as a business online.  

If you want people to actually see and explore your website, you need to consider the concepts of SEO as you build your site.  Work alongside the search engine sorting bots, and you’ll find better results in the long run.  

Add a blog page to your site

Every great website build includes a designated spot for your company blog.  A business blog gives your website some interesting content for users to explore once they land on your pages.  

You want people to spend more than just a few seconds on your website, as more time spent typically means more rapport built between your business and that individual.  

This professional freight handling site has a blog that supports their industry.  Adding posts to your blog section that educate individuals on your industry will help boost the visibility of your site overall.  

Make sure to encourage communication

A great website encourages visitors to communicate.  Gathering information from web users will help your business better serve the needs of your target consumer.  

Provide every opportunity possible for web users to leave their mark on your website, and take every opportunity to answer questions or requests as soon as possible. 

64 Comments Add yours

  1. updating my webstie and WP as we speak so good tips Kally!

    Liked by 6 people

    1. Kally says:

      You’re most welcome, Cindy. Have a lovely week.

      Liked by 3 people

      1. you too Kally, thanks and you’re most welcome!
        💖

        Liked by 2 people

  2. A timely reminder – thank you, Kally

    Liked by 5 people

    1. Kally says:

      Thank you so much, Sean. How’s life for you?

      Liked by 2 people

      1. Simon Bolar says:

        Thank you so much Kally. How is life

        Liked by 1 person

        1. Kally says:

          Everything’s and everyone’s well. How’s yours?

          Like

  3. Aparna says:

    I am just a beginner 😊

    I wanted to ask,
    After how many subscription we can earn money from blogging 😅

    Liked by 5 people

    1. Kally says:

      It really depends on what you are blogging about and if businesses are willing to pay to be on your blog. It is not about how many followers but how high is your blog traffic, who are your readers and how frequent you blog.

      Liked by 6 people

      1. Aparna says:

        Thank you so much for help 😀😀
        I write poems…
        And I am just a beginner
        Hope for your guidance in near future 🤩🤩

        Liked by 2 people

        1. Kally says:

          You can check out this post if you want to make money through blogging: https://middleme.net/2021/03/15/top-blogging-niches-that-will-make-money/

          Liked by 3 people

          1. Aparna says:

            Thank you so much for help mam 😌🤩🤩

            Liked by 1 person

          2. Kally says:

            You’re most welcome! Let me know if you need more inspiration.

            Liked by 1 person

          3. Aparna says:

            Sure 😊

            Like

      2. Simon Bolar says:

        Iam just a beginner
        I want to ask how do I earn money from blogging and how will I know that people subscribe my blogging.

        Liked by 1 person

        1. Kally says:

          You can check out this post if you want to make money through blogging: https://middleme.net/2021/03/15/top-blogging-niches-that-will-make-money/

          Like

  4. Gregoryno6 says:

    One thing that bugs me about many retail/professional services websites is the endless minefield of dropdowns. You slide out of one and whack, you’re caught by another. It’s not an attraction, it’s a repellant!

    Liked by 6 people

    1. Kally says:

      That’s true and that’s why it’s important to keep websites easy to use and easy on the eyes.

      Liked by 2 people

  5. Very informative 🙂

    Liked by 2 people

    1. Kally says:

      Thank you so much, Cindy. Welcome to MiddleMe!

      Like

  6. Aarti Yadav says:

    Helpful tips❤️

    Liked by 4 people

    1. Kally says:

      Thank you so much!

      Liked by 1 person

  7. Thank you Kally,

    Yet another “arrow” in one’s quiver of knowledge.

    Well done! And appreciated!

    God Bless,
    Patrick

    Liked by 5 people

    1. Kally says:

      Thank you so much, dear friend.

      Stay smiling and safe.

      Like

  8. Lahoucine Elassry says:

    Nice writing

    Liked by 3 people

    1. Kally says:

      Thank you so much!

      Like

  9. msw blog says:

    This is good information. Thank you for sharing.

    Liked by 3 people

    1. Kally says:

      Awww! Thanks for your support.

      Like

    1. Kally says:

      Thank you so much!

      Liked by 1 person

  10. Miriam says:

    Good tips Kally. Just one thought. I always wondered what the difference was between a website and a blog.

    Liked by 2 people

    1. Kally says:

      Thanks, Miriam. Not all websites have blogs or articles posted on their websites. Usually when someone refers to blogs, it pointed to personal writing. Nowadays, many small medium businesses like to have blogs on their websites for SEO reasons and customer engagement.

      Liked by 1 person

      1. Miriam says:

        Thanks Kally, that’s what I thought but nice to have it confirmed.

        Liked by 1 person

    1. Kally says:

      Thanks for sharing this out!

      Like

  11. Hey, this pranav Dutt Bohra a new blogger I requested you all to pls read my blog too, I hope you like that. And pls support me.

    Liked by 1 person

  12. raymondp2 says:

    Thanks for the simplified tips Kally. It’s easy to get caught up and lost with the myriad of options and alternatives in building your own business website. Sometimes I want a simple approach to start off. And tips does that. Thanks a bunch!

    Liked by 1 person

    1. Kally says:

      You’re most welcome, Ray. Welcome to MiddleMe!

      Like

  13. Very helpful tips! I wanted to do better on the navigation for my blog, but right now I’m stuck with a template that doesn’t allow for the design I want. My next step is learning how to customize better once I upgrade!

    Liked by 1 person

    1. Kally says:

      Can’t help you there, buddy. I know nuts about coding a design template.

      Liked by 1 person

    1. Kally says:

      Thanks for sharing this!

      Like

  14. Free Fonts says:

    Thank you for your writing, I can make this a trigger for my enthusiasm for blogging

    Liked by 1 person

    1. Kally says:

      Thank you so much!

      Like

  15. Jorge says:

    Blogs are very good for SEO as well.

    Liked by 1 person

    1. Kally says:

      Absolutely! Have an awesome weekend!

      Like

  16. ericmariasis says:

    Search engine optimization is way more important than people realize!

    Liked by 1 person

    1. Kally says:

      Precisely! Welcome to MiddleMe!

      Like

  17. Very useful Article and the Tips mentioned are helpful

    Liked by 1 person

    1. Kally says:

      Thank you so much!

      Like

  18. Awesome Article and the Tips Mentioned are very useful.

    Liked by 1 person

  19. Meina Ibr says:

    I think it’s a good idea to make a menu sticky for an easy user experience. Mobile optimization is really important since Google is already implementing mobile-first indexing so better start making your site/ blog mobile-friendly.

    SEO on the other hand is a never-ending learning curve. I totally agree that learning that area will definitely help a lot. You can’t just write a blog post without proper keyword research.

    One of my ways of encouraging communication on my blog is by asking a question(s) at the end of every post. Also, when people leave a comment I ask them a question back which keeps the conversation going.

    Thanks for the tips, Kally!

    Liked by 1 person

    1. Kally says:

      Great suggestions. Thank you for on your contribution and sharing your ideas.

      Liked by 1 person

  20. Sara Little says:

    Nice sharing! Same here. I’m starting my online business and learning SEO. It’s not an easy task. Keep it up.

    It would be grateful if you could visit my blog as well.

    https://mystorytellings.com

    Thanks a lot. ❤️

    Liked by 1 person

    1. Kally says:

      Congratulations on your new online business!

      Liked by 1 person

  21. Dikla Akrat says:

    Thanks for the great advice!

    Liked by 1 person

    1. Kally says:

      Welcome to MiddleMe!

      Like

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