Since the onset of social media, social media influencers have grown in numbers around the globe. Currently, the influencer market is around $10 billion and there doesn’t seem to be a drop in numbers in the near future.
You would be surprised to know that influencers are divided into four categories which highlight how large their reach is.
What are these categories and how do they differ from one another?
Their number of followers
- Mega-influencers: 1 million and above followers
- Macro-influencers: 100,000 to 1 million followers
- Micro-influencers: 10,000 to 100,000 followers
- Nano-influencers: 10,000 followers or less
Mega-Influencers
Like their name implies, mega-influencers are the top influencers in the market. They are famous and have a huge following. They can also reach out to a wider audience who have different interests even if they are not familiar with the brand.
Unfortunately, these influencers do not have a strong relationship with their followers. They are mostly focused on promoting products that their followers will like.
Macro-Influencers
This category of influencers have a smaller following compared to mega-influencers, reaching from 100,000 to 1 million followers.
They got these followers mostly from their vlogs or their viral content which is either inspiring or funny. If you will be targeting a specific market, macro-influencers can help you target these audiences.
Read More: Do People Really Care About Your Website Content?
Micro-influencers
These influencers have a following from 1,000 to 100,000. They often focus on one or two niches, making them the experts of their chosen industry.
Considering the type of content they promote, they are ideal to promote specific brands and products matching their content. Since they have a manageable following, they are not considered as “celebrities” but they are the ones who become “internet famous.”
Micro-influencers are also cheaper to afford, but they sometimes charge high because they do not have an agent that will sort out these deals.
Nano-influencers
These influencers are new influencers with a small following that won’t be beyond 1,000. Although they have a small following, they have some influence in their community or fan group. Some examples of nano-influencers can be local government officials, pastors or community leaders.
Most of these influencers influence their following (usually friends or family) to support a service or a product. They are more connected to their followers than other types of influencers.
The only problem with working with these nano-influencers is that they do not have a large following and it may take time before their influence can take root.
Are You One of Them?
Working with any one of these influencers have their pros and cons. If you are working with them, you need to know who your audience is and how you want your message to be delivered. You should also consider your budget because not all these influencers have affordable fees when it comes to their posts.
Meanwhile, if you want to work as an influencer, you need to present a good portfolio that will show brands that you are trustworthy and you have a good price range. You also have to show that you can present brand messages better than others.
The industry is very competitive and if you want to be on top of the game, you need to know how your voice will be heard.
Are you an influencer? Or thinking to be one? Here are some useful tips:
How to Become an Instagram Influencer by 2020
How Much Do Social Media Influencers Get Paid?
The Power of Influencers
Can’t get enough of MiddleMe? You can find me sharing my thoughts here as well:
Instagram @kallymiddleme
Twitter (MiddleMe_net)
FaceBook (MiddleMe.net)
LinkedIn linkedin.com/in/kallytay
Best things in life are meant to be shared, start spreading MiddleMe around, after all, sharing is caring.
MiddleMe 
Can anyone name names here? I hear the word ‘influencer’ around the net but I’m damned if I can identify one.
LikeLiked by 4 people
Haha. I can only name the ones from my country because they are always buzzing around like bees on social media.
LikeLiked by 1 person
Great Post Kally.
You are on your way up the ladder of Mega influencers.
🙌
LikeLiked by 5 people
Awwww… thank you for your kind words, Cindy. I am still far from being a mega influencer.
LikeLiked by 2 people
You’re most welcome! You’re gettimg there-:)
LikeLiked by 2 people
Wow!! gadgets looks handy..
LikeLiked by 4 people
Good points. I’ve learnt something. And I just followed you on Twitter.
LikeLiked by 4 people
Thank you, Eddy. I shall follow you back on Twitter. Cheers and have an awesome Sunday.
LikeLike
Interesting, though I have no idea why anyone would feel a need to be “influenced”… or rather, I do, and it’s a sorry place our civilisation (?) has arrived at … Don’t mind me, I’m feeling anti-influencer right now 😦
LikeLiked by 4 people
Ah, I don’t know how I will react if my daughter grow up one day and tell me her ambition is to become an influencer. Let’s see.. I have another 15 more years before it happens.
LikeLiked by 1 person
Quality over quantity anytime.
LikeLiked by 3 people
Absolutely!
LikeLiked by 1 person
Very interesting Kally, THANKS!
I’m in the Nano category, and happy with it.
God Be with you,
Patrick
LikeLiked by 4 people
I’m happy with my numbers too! Have a wonderful Sunday, Patrick. Godspeed.
LikeLike
Interesting facts, great post. Informative.
LikeLiked by 2 people
Thank you, Kevin and welcome to MiddleMe!
LikeLiked by 1 person
I am nothing…. A zero….lol….
LikeLiked by 2 people
You will be someday. Keep writing!
LikeLiked by 1 person
My first time of learning about influencers! There’s always something new to learn. Thanks
LikeLiked by 2 people
Thank you so much, Amelia and welcome to MiddleMe!
LikeLike
Congratulations! I have nominated you for the REAL NEAT BLOG AWARD, please see my latest blog post for details.
LikeLiked by 2 people
Thank you so much for your nomination. I am very honoured.
LikeLike
My take is that there will be the rise of micro influencers as more take to the online space. This current COVID situation has also expedited the processes.
LikeLiked by 1 person
Very helpful post. The group that would scare me is a punny group–MAGA influencers. That is an American group but other countries may have something comparable.
LikeLiked by 2 people
That scares me too but I don’t think I’ve seen it in Asia yet.
LikeLiked by 1 person
Great points But I avoid social media. I just write and hope someone laughs
Stay well and feel free to stop by for a smile
LikeLiked by 2 people
Great direction in writing! I’ll drop by your blog asap, I need a smile!
LikeLike
Thank you so much for sharing this out.
LikeLike
Thanks for explaining the different levels of influencers! I’m new to the social media game and I wondered how an influencer is defined.
LikeLiked by 2 people
You’re welcome! Glad you find the post useful and informative.
LikeLiked by 1 person
Really interesting and informative!
I’m a non-influencer
LikeLiked by 2 people
Thank you, Luisa.
LikeLiked by 1 person
🙏🏻💙
LikeLiked by 1 person