There are great sales folks that you might even vision yourself being friends with them or you are already awesome friends with them. And then…there is the other flip side of the coin, the sales folks who deploy hateful unethical tactics to lure customers like yourself to buy stuff or signing up services that you don’t need.
Using your friends have it, and it is a MUST you have it too. You need that fruit blender so that you can serve kiwi sorbets and strawberries yoghurt at your next pool party just like Linda, your next door neighbour cum best friend.
This message is in almost all the advertisements. If you don’t have those sunshades, you are not cool. You are missing out on our latest deal/ once in a lifetime discount/ never before offer/ too good to be true package etc.
Trampled Your Pride
You are told you are not good enough, not healthy enough or not smart enough until you uses their products or services. All these messages are subtly implied across their speech when they talk to you. “You know you can lose weight quickly if you sign up for our gym membership.” kind of talk in this method.
They promise you the moon, the stars and the sun just to get you part with your precious money from your wallet. Once you hand over your credit card, all promises are off, and you are on your own. Even you get your promises in writing, they will fight tooth and nail to break the promises they made with that glib of their slithery tongues.
Almost the same as over-promise however, instead of promising anything, the service or product you bought will under deliver. And the salesman who sold you the item will miraculously ‘disappear’. Phone call unanswered or he is always ‘away’ from the office, you tried your best to locate him, and he completely dodges you. Until the next victim….
The false hope I’m referring to is the money back guarantee. Seriously, how many of us will go through the hassle of returning a product for the 30 days money back guarantee and even we did, we probably did not read the small fine print that indicates that we will be liable for the returned postage which cost more than the product itself.
If you can identify some of the methods that have been used on you, share your tales with us!
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