13 replies on “Guest Post: Why Your Company Logo Matters

  1. I think visually, we connect more at the emotional level. We see, we feel, we think, we process, we feel again. I think if a company logo is simple with a straighforward message, their audience will be able to catch on quicker what they are trying to say. Also, the more unique it is and different from others, the more it may appeal to one’s eye to. Strategic placing of the logo on the company’s website or flyers or products can help too 🙂

    Liked by 2 people

    1. I think a company logo is extremely important as well as our mind remembers pictures much better than words. An overly complicated logo can complex the message the company wants to send through and frustrate consumers.

      Liked by 1 person

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