The introduction of technology in marketing has dramatically shifted the way businesses market. Businesses are now actively marketing themselves online since most people are turning to online sources to get information about businesses they can try and support. The marketing strategies they apply vary. Some focus on brand marketing, which entails strengthening the brand’s reputation….
Tag: Audience
How to Build an Audience with Social Media Brand Marketing
People often spend hours on social media to get all the information they need about various subjects. In terms of brands they can support, people turn to social media to learn more about them and see if these brands are truly thinking about their clients or are only made to make money. Given this trend,…
Beyond Likes and Followers: Strategies for Measuring the Real Impact of Personal Branding
Social media marketing is now a part of every person’s marketing strategy, especially now that everything is almost done online. Since everyone is now online, personal branding is vital if you want to differentiate yourself from your competition. But, given the changing landscape of social media in recent years, it is no longer enough to…
What is Conversion Rate Optimisation (CRO)?
Do you own a website or a company social media page but can’t get the correct conversions for your brand, products and services? If this is your situation, the best thing to do is analyse how your visitors and customers browse your site and what they are looking for or your website’s conversion rate. But…
What are The Must Have Elements of an Exceptional Blog Post?
Blogs are the most popular way for small to big businesses to market their products, services and branding. No matter your industry, you can use a blog entry to emphasise what you offer and showcase your expertise. However, some people find it tricky to work with blogs because they believe they can’t write an exceptional…
6 Steps to Promote a Blog Using Pinterest
Are you a blog owner currently looking for ways to promote your blog? Many social media sites can help you expand your audience and make your blog known worldwide. Pinterest is one of these social media sites that allow people to create and share boards featuring pins of images, videos or text focusing on the…
6 Ways to Use Instagram to Promote Your Blog
Are you a blogger and looking for a way to promote your content? You should consider using Instagram to promote your blog if that is a yes. Instagram is one of the most popular social media platforms worldwide, enabling users to share visual content. No matter what kind of niche you have, you will find…
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