Are you a blog owner currently looking for ways to promote your blog? Many social media sites can help you expand your audience and make your blog known worldwide. Pinterest is one of these social media sites that allow people to create and share boards featuring pins of images, videos or text focusing on the board’s topic.
Interacting with people on Pinterest is easy, which is why many use it to promote their blogs and branding. If you want to give it a go yourself, here are 6 ways how you can start promoting your blog using Pinterest:
Step 1 – Sign up for a Pinterest Business Account
Before you start making boards on your account, you need to sign up for the correct version. Pinterest offers a business account for people who will use the site for promotions and comes with a variety of features that will allow users to track the impressions their posts made and make their posts more visible.
Step 2 – Make multiple boards
For a person to be successful in building a strong following on Pinterest, they must be visible at all times. A great way to do this is by creating multiple boards related to the content you are posting on your blog. For example, if your blog focuses on arts and crafts, you should have boards that inspire people, such as boards for art tutorials, examples of your arts and crafts project and even news about the latest art trends.
Step 3 – Create engaging pins
You need to use engaging pins optimized with your branding and call-to-action to drive engagement with your pins. It must also have clear descriptions and interesting pictures so people can decide quickly if they want to pin your post to their boards.
Step 4 – Develop a working Pin SEO
Promoting any content on Pinterest will also need to consider SEO, which helps ensure that your posts and board are relevant and easy to search by the people involved. To do this well, you should first ensure that your Pinterest account has the “public search” option enabled and use keywords related to your blog when naming your boards.
It would be best if you also took the time to edit the alt text portion of your pins. Alt text is the text description that will appear on search engines should the image of the pin not load properly.
Step 5 – Work on your Timing
You should also research when it comes to when you should post and how many times you should post in a day. Studies have shown that for a Pinterest page to grow, users should post 10 to 15 times for their fanbase to grow and stay visible. You should also analyze the traffic stats on your business account to see what type of pins get the most impressions and when your usual audience logs in to their accounts.
Step 6 – Engage with your followers
Finally, followers want to support a blog when they know the author is active and isn’t afraid to answer questions. In your Pinterest posts, please engage with your audience and show them that you are knowledgeable about your field. You can even get active fans to help you curate your board as a way for more people to see your blog.
Although it is not as popular as other social media platforms, Pinterest’s format can reshape how you promote your blog and reach a wider audience. Use the tips above to start promoting your blog via Pinterest and see an improvement in how people interact with you and your blog.
Are you thinking ways to promote your blog? Here are some help to drive traffic to your website:
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6 Ways to Use Instagram to Promote Your Blog
7 Rules for Blogging and Content Marketing Success