Image from Pixabay
Great web design, that invites your audience onto a page and converts them into paying customers, certainly isn’t easy. Every business these days has a website, and the sheer amount of competition out there can make it very hard to keep up with evolving standards. There seems to be a lot of harmful myths about web design floating around these days. Here are a few you should never believe, and the truth behind them.
If You Like It, It Must Be Good
Unless you’re building a website just for the love of it, it’s going to be for your target audience, not for you. This means that you need to design your site around the preferences of your active users, as well as the kinds of people you want to attract. You may have an issue with the kind of UX design that’s best suited to your market, but you’ll have to ignore these qualms if you want your site to be a success. Consider the information that your audience is going to be looking for, what you need to tell them in order to convert them into customers, and the kind of images that are going to resonate with them effectively. One of the easiest ways to do this is often asking your active users to complete surveys and give their own feedback.
You Need to Stretch your Web Design Abilities
Yes, you should make sure that your website is stylish and aesthetically pleasing enough to stand out from the competition. However, don’t let this get in the way of the most important factor: user experience. Your website should be designed in a way that guides your visitors, enables them to get from page to page swiftly and easily, and helps them to do whatever it is they came to your site for. For example, if you were managing an ecommerce store, a user should always be able to go from one product to the next with a click of the mouse, jump quickly to another product category, filter a page of search results, and so on. One particular necessity for a design that’s both functional and beautiful is a prominent call to action, encouraging your visitors towards the next step in the sales funnel.
Web Design Can Be Done for Peanuts
That old saying “you get what you pay for” really rings true when it comes to designing a business website. It’s a simple fact that if your budget is minuscule, you’ll have a hard time creating a website that’s up to scratch. There’s a lot of things that go on “behind the scenes” that make a good website. Showcasing your products in an effective way, getting a specific page on a list of search results, and keeping the whole thing user-friendly requires specialist skills and experience, which you probably don’t have at your business. I know that “outsource” is a dirty word among a lot of start-up owners, but make sure you’re not limiting yourself by working to a budget that’s too low.
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