As a freelancer, you are selling yourself to the whole world who are looking to engage your services or buy your products. Writing a good profile gives people an insight on who you are, what you stand for and of course, your experiences. However, don’t put up a profile on freelancing platforms as if you are applying for a job.
The number one mistake I often see on freelancing platforms are profiles that look like a resume. I’m not going to hire you for a permanent role, I don’t need to read through your CV and if I am looking for a graphic designer, having a teaching experience some eight years ago, will not benefit me in any way.
So how do you write a profile that will attract customers to you like bees to honey? Below are listed some steps for your consideration.
List only the relevant ones to the services that you are selling. Does being a teacher helps you sell yourself as an instructional writer? Yes! How about a paralegal selling consultation advice? Of course! But don’t go overboard and list down every single bit of work experience. Unless you just graduated in the recent years, you probably don’t want to mention the work you have done twenty years ago.
Don’t missed out your favourite past time as long as it has everything to do with the services you are selling indirectly or directly. For example, you love to travel, then it directly impacts you as a travel writer or a virtual assistant to a frequent flyer. If you frequently hog the Xbox, it indirectly says you are quick on your reflex and you are meticulous in detailing, sell yourself as a game tester or a game writer.
Surprise? Don’t be, I have clinched many freelancing deals using life-related experiences. Just got married? Work for a bridal magazine or an event planning project. Just became a parent? Great! Be a writer for a parenthood forum or customer service for a baby e-commerce website. People tend to draw to people with actual recent life experiences so that it is relatable to clients’ target audience.
Instead of stating pure facts, be interesting, hook your clients’ curiosity about you and have them drawn to you. That will make you stand out in front of the hundreds of applicants who are vying for that lucrative project.
This is a very important part. So what made you where you are now, we are talking about your principles, your integrity and your business conduct. Your clients need assurance that you are not going to sell them out when they need you and that their information stays confidential. And how you work is important to them too because your client won’t be able to manage you all the time offsite, they need to trust you when you promise you will get the job done.
Do you think the above helps your profile? Share with us how your freelancing profiles attract your clients at the comments below.