As a freelancer, you are selling yourself to the whole world who are looking to engage your services or buy your products. Writing a good profile gives people an insight on who you are, what you stand for and of course, your experiences. However, don’t put up a profile on freelancing platforms as if you are applying for a job.

The number one mistake I often see on freelancing platforms are profiles that look like a resume. I’m not going to hire you for a permanent role, I don’t need to read through your CV and if I am looking for a graphic designer, having a teaching experience some eight years ago, will not benefit me in any way.

So how do you write a profile that will attract customers to you like bees to honey? Below are listed some steps for your consideration.


Work Experiences
List only the relevant ones to the services that you are selling. Does being a teacher helps you sell yourself as an instructional writer? Yes! How about a paralegal selling consultation advice? Of course! But don’t go overboard and list down every single bit of work experience. Unless you just graduated in the recent years, you probably don’t want to mention the work you have done twenty years ago.

Don’t missed out your favourite past time as long as it has everything to do with the services you are selling indirectly or directly. For example, you love to travel, then it directly impacts you as a travel writer or a virtual assistant to a frequent flyer. If you frequently hog the Xbox, it indirectly says you are quick on your reflex and you are meticulous in detailing, sell yourself as a game tester or a game writer.


Life Experiences
Surprise? Don’t be, I have clinched many freelancing deals using life-related experiences. Just got married? Work for a bridal magazine or an event planning project. Just became a parent? Great! Be a writer for a parenthood forum or customer service for a baby e-commerce website. People tend to draw to people with actual recent life experiences so that it is relatable to clients’ target audience.

Be Interesting
Instead of stating pure facts, be interesting, hook your clients’ curiosity about you and have them drawn to you. That will make you stand out in front of the hundreds of applicants who are vying for that lucrative project.


Your beliefs
This is a very important part. So what made you where you are now, we are talking about your principles, your integrity and your business conduct. Your clients need assurance that you are not going to sell them out when they need you and that their information stays confidential. And how you work is important to them too because your client won’t be able to manage you all the time offsite, they need to trust you when you promise you will get the job done.

Do you think the above helps your profile? Share with us how your freelancing profiles attract your clients at the comments below.

53 replies on “How to Write an Attractive Profile

        1. Not necessary because I do help my clients to recruit freelancers sometimes and I found out my job description needs to be attractive as well in order to attract top candidates.

          Liked by 1 person

  1. This is excellent information! Thank you so much! Is it possible you could provide a basic example of how you think it should look? Nothing major – I like to create my own, and put a lot of effort into it – but as someone who’s really starting to break into the world of writing, if possible, I’d love to have a picture-idea of what you mean (I do best with picture examples). Does that make sense? I hope so! Even if you just described a sort of layout, it would give me a great idea if I’m on the right track or not! Thank you so much πŸ™‚

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  2. Kally, your post is fantastic and came at a great time. I am currently exploring how to be a freelancer and where I need to begin. I see you have other articles related to this one which I will also read. If you have any more tips I would love to hear them! Thank you for taking the time to post this.

    Liked by 1 person

    1. Hi Jennifer, welcome to the world of freelancing!! It may be an uphill task in the beginning but I’m pretty sure you will get the hang of it soon. Keep a lookout for more freelancing articles on its way!

      Liked by 1 person

  3. It is always interesting to see how different people think what an attractive profile is. During my university time we had some courses just about this topic and later on I visited few sessions where professionals tried to help people witht their profiles. Let’s just say that I witnessed each time so big differences that it was sometimes even ridiculous to watch those sessions. In the end each person must find their own way in terms of their personality and in what business they are in. It took myself nearly two years to get a half decent profile done πŸ™‚

    Liked by 1 person

  4. This post was extremely helpful to me. You have given some very valuable information and I now have a little more confidence on how I should start my freelance career. I am hopeful it will work out for me and by reading your posts I feel like I will succeed even more!

    Liked by 1 person

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