In today’s marketing environment, businesses must have content that caters to various target audiences. This content must be easy to read and optimised to match the algorithm rankings while ensuring that it builds impressions and trust. Amidst the ever-changing algorithm and evolving customer preferences, businesses often find themselves at a crossroads. However, with the powerful…
Tag: Readers
What is Personalised Content and Why it is Important
When asked how customers decide which brand to support, most want brands that are true to their vision and relevant to the current environment. To address these customers, your business’ message must be delivered according to their specific needs and interests. By personalising your content, you empower yourself to connect with your audience on a…
How Do You Become a Ghostwriter
As a recruiter for a publishing house, I often hunt for good ghostwriters. When we see books, scripts and articles, most of these pieces are written by ghostwriters or writers who write for another person. Ghostwriters can work alongside a publicly recognised author or work as a freelancer with their work adjusted perfectly to meet…
What are The Must Have Elements of an Exceptional Blog Post?
Blogs are the most popular way for small to big businesses to market their products, services and branding. No matter your industry, you can use a blog entry to emphasise what you offer and showcase your expertise. However, some people find it tricky to work with blogs because they believe they can’t write an exceptional…
6 Steps to Promote a Blog Using Pinterest
Are you a blog owner currently looking for ways to promote your blog? Many social media sites can help you expand your audience and make your blog known worldwide. Pinterest is one of these social media sites that allow people to create and share boards featuring pins of images, videos or text focusing on the…
5 Key Social Media Tips Every Writer Should Know
With social media now a staple in daily life, job seekers and other professionals are now using their social media pages to build their careers. LinkedIn is the platform most used for their career targets, and it allows people to reach out to potential connections. However, other social media sites can help you with your…
7 Important Things to Consider When Designing Your Blog
Are you planning to start a blog for your business or your brand? Starting a blog is not as easy as it looks because your blog’s design must stand out from your competition. When people see your blog, they must immediately think you are a brand they can trust, and you are offering something new….
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