Getting to know your customers is crucial if you want to run a successful business. Whether you’re selling products to individuals or catering to retirement communities, understanding who you’re targeting helps you tailor your message and make a real connection. One of the best ways to do this is by creating buyer personas—detailed profiles of…
Tag: Guidance
3 Ways to Write a Personal Mission Statement that Guides Your Career
In our fast-paced world, it can be hard for most of us to keep track of our goals, values, and dreams. Many distractions stop us from moving how we want, especially regarding how we want our careers to grow. Fortunately, there are ways to get back on track when we get distracted, and one of…
Getting Your Workplace Ready for COVID-19
For the past couple of months, many workplaces have been shut down temporarily because of the spread of the COVID-19 virus. The virus can spread by having contact with infected droplets that an infected person can release through sneezing, coughing, speaking and exhaling. These droplets can also stay on surfaces for a long time and…
How to Find your Inner Purpose in Work
Companies and businesses all follow values and mission statements to guide their employees. It serves as their drive and purpose everyday, as well as assisting them to be on track for the company’s goals. However, these values and mission statements don’t often match an employee’s thoughts about their jobs and career goals. Some employees may…
How To Find An Awesome Mentor At Your Workplace
One of the easy ways to move smoothly up the corporate ladder is to find yourself a career mentor. In fact, you don’t even have to restrict to only having one mentor. I am very fortunate to have my first mentor when I was 18 years old. I was in my first permanent job in…
How To Convince Your Boss You Deserve A Promotion
Start of a new month – August: I want to kickstart with an empowering article. Ever since I published an article on how to turned down a promotion, there were many enquires on how to get a promotion. As per popular request, here is my takeout on how to convince your boss that you deserve…
When Good is Not Good Enough
You received your graded paper, the paper that you worked all summer, only to get a D. You worked hard and overnight to rush through a project for a customer, only to have it rejected outright within minutes of submission. You walked into the office on Monday morning to be called into your boss’ office…
MiddleMe 