Customers always look for brands that treat their clients well, even after purchasing a product or service. Brands only have one shot to get people interested in them, and if they are not convinced, it would be hard to get them back even if they like what you offer. Customer service is not just a…
Tag: Consumer
What is a Customer Satisfaction Score
One of the greatest indicators of a business’s success is how customers view it. If customers are happy with the business, they will continue to come back and pursue its offerings. If they are not happy with the business, they will simply look elsewhere. However, determining whether a customer is satisfied with the business can…
Why Is Social Responsibility Important in Marketing?
Are you a small business owner or the head of an organisation? Marketing your brand can be a tricky business because of the changing perceptions of people about the brands they partner with. In particular, the younger demographic wants businesses and organisations involved in their respective communities and fighting for change. Given this new trend,…
How to Resolve a Customer Service PR disaster
25th February marks the day that a legendary American rock band, Guns N’ Roses, for the very first time, held their concert in Singapore. While their performance was fantastic, the logistics and management by the concert organiser LAMC left a lot to be desired. Many fans were (and probably still are from the looks of…
Guest Post: Why Your Company Logo Matters
Creating a logo and a brand for your business is a great way to help your company stand out in the minds of the customers. Brand recognition (also referred to as brand awareness) is key in winning business online, as well as in creating a strong fan base. The main benefit that your business logo…
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