Why You Should Personal Brand Yourself

I am currently doing an online course on Personal Branding and I strongly recommend you to do it if you have the time. It is a free course and takes about 5 weeks, about an hour each week to complete the week’s lessons. But before you jump blindly into enrolling a course because of my…

Battle Of The Brands: Does Your Startup Have What It Takes To Be A Winner?

Modern marketing is a complex challenge that requires a lot of hard work to master. You aren’t simply trying to reach new audiences; you’re trying to prove that your services are better than the alternatives too. Therefore, striking the right chord with the intended market should be a priority at all times. Ultimately, you are…

How to Resolve a Customer Service PR disaster

25th February marks the day that a legendary American rock band, Guns N’ Roses, for the very first time, held their concert in Singapore. While their performance was fantastic, the logistics and management by the concert organiser LAMC left a lot to be desired. Many fans were (and probably still are from the looks of…

The Secret To Building A Strong Real Estate Business

If you are thinking of starting your own business, then real estate can be a great area to get into. One of the main advantages of having a business in real estate is that the business structure is relatively certain. That is to say, as certain as it can be. Your customers are always going…