The COVID-19 pandemic has definitely shifted work for everyone, including freelancers. Since many industries have shut down, clients are now budgeting their resources to prevent their businesses from shutting down during this time and laying off their projects. Some of my clients are suspending my services to tide over this period. The nicer ones did…
Benefits of Working with Nano-Influencers
Marketing in today’s world is challenging because it constantly changes. Some businesses find it hard to keep up with these changes, while a few are able to do so with the help of influencers. Influencers are becoming a key marketing tool for many businesses to keep up with trends. These individuals can focus on the…
Simple Solutions for Boosting Engagement
Whether or not you’re a small business or a well-established company, boosting your engagement is always important. As more and more businesses make the shift to digital, competition increases, and so does the challenge to stay relevant and engaged with the market. While there are standard procedures that nearly every company will follow— setting up…
What are Mega, Macro, Micro or Nano Social Media Influencers?
Since the onset of social media, social media influencers have grown in numbers around the globe. Currently, the influencer market is around $10 billion and there doesn’t seem to be a drop in numbers in the near future. You would be surprised to know that influencers are divided into four categories which highlight how large…
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