Why Artists Should Sell Their Designs Online

Selling designs online can provide artists with a source of passive income, meaning they can earn money without actively working or putting in the effort every day. Once an artist creates and uploads their designs to an online platform, they can continue to generate income from those designs without any additional work on their part.

Unlike traditional art sales, where an artist has to create a new piece of art each time they want to make a sale, selling designs online allows artists to create a single design that can be sold multiple times, which lead to the artist profiting from that design repeatedly.

Additionally, selling designs online allows artists to reach a wider audience than they would be able to through traditional art sales. By listing their creations online, artists can reach customers worldwide, increasing their potential for sales and revenue.

Here are some steps you can follow to start selling your designs online:

  1. Choose a platform: There are many platforms available online where you can sell your designs, such as Etsy, Society6, Redbubble, and Zazzle. Do some research to find the platform that best suits your needs and goals.
  2. Create your designs: Once you’ve chosen a platform, start creating your designs. You can use design software like Adobe Illustrator or Canva to create your designs or make them by hand and scan them into your computer.
  3. Set up your shop: Set up your shop on your chosen platform. This typically involves creating a profile, adding designs, and setting prices.
  4. Promote your shop: Promote your shop to attract customers. You can use social media to share your designs and attract followers or invest in paid advertising to reach a wider audience.
  5. Fulfil orders: When someone orders one of your designs, fulfil the order by printing and shipping the product. Many platforms handle the printing and shipping for you, but if you’re using a platform that doesn’t, you’ll need to address these tasks yourself.
  6. Track your sales and adjust your strategy: Keep track of your sales and adjust your strategy as needed. If specific designs are selling particularly well, create more designs in a similar style. If you’re not getting many sales, try experimenting with different types of designs or adjusting your prices.

By following these steps and putting in the time and effort to create high-quality designs and promote your shop, you can earn passive income from selling your creations online.

How Artists will Benefit More if They Sell Their Designs Online

  1. Expand your reach: By selling your designs online, you can reach a much larger audience than you could by selling your designs in person or through a traditional gallery. This means you can make more sales and earn more money.
  2. Create a passive income stream: Once you’ve uploaded your designs to an online platform and set up your shop, you can earn money passively as customers purchase your designs. This means you can make money even when you’re not actively creating new designs or promoting your shop.
  3. Get paid for your creative work: As an artist, it can be challenging to make a living solely from your creative work. Selling your designs online can provide a reliable source of income that allows you to get paid for your creative work.
  4. Control over your pricing: When you sell your designs through a traditional gallery, you often have little control over the pricing of your work. When you sell your creations online, you can set your own prices and adjust them as needed.
  5. Flexibility and autonomy: Selling your designs online allows you to work on your schedule and create your desired designs. You have complete freedom over your creative work and can make decisions based on your own artistic vision and goals.
  6. Test new markets: By selling your designs online, you can test new markets and see which designs are most popular with customers. This can help you make informed decisions about which designs to create and which markets to target.

What Are Artists’ Fears That Deter Them From Selling Their Designs Online?

Several fears may deter artists from selling their designs online. One of the biggest fears is fear of theft. Many artists worry that their designs will be stolen or copied if they sell them online. While this is a legitimate concern, there are steps that artists can take to protect their work, such as watermarking their images or using digital rights management (DRM) software.

Another fear that artists may have is the fear of low sales. Artists may worry that their designs won’t sell well online or won’t be able to make a sustainable income from their sales. While there is always some degree of uncertainty regarding sales, artists can increase their chances of success by researching their target market and creating designs in high demand.

There is also the fear of negative feedback. Like many, artists may worry about receiving negative feedback or criticism from customers or other artists. While negative feedback can be difficult to receive, it can also be an opportunity for artists to learn and grow from their mistakes. This is the same for anyone else. To succeed, we can only look towards embracing others’ perspectives.

One major fear is the fear of losing control. Many hesitate to sell their designs online because they fear losing control over their work. However, artists can maintain control over their work by setting prices, deciding which designs to sell, and claiming intellectual property ownership. Setting up an online shop and managing sales may be overwhelming or intimidating for some artists. However, many resources are available to help artists get started, from online tutorials to e-commerce platforms offering user-friendly interfaces and customer support.

While fears and concerns may deter artists from selling their designs online, many of these concerns can be addressed through education, preparation, and a willingness to take calculated risks. By doing their research, creating quality designs, and taking steps to protect their work, artists can successfully sell their creations online and earn passive income.

Venturing into the world of unknown can be pretty scary. Same goes for those who quit their jobs to pursue their passion and dreams. Here are some articles on that:
Striking a Balance between Your Passion and Your Income
Talking Passion With A Photojournalist
Is Passion So Hard to Pursue?

Can’t get enough of MiddleMe? You can find me sharing my thoughts here as well: 
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