Every year, the job market seems more competitive than ever, and it can be hard to snag the best jobs, no matter how experienced the applicants are. As an applicant, it can be disheartening to keep getting rejected and be unable to get the jobs you want.
Fortunately, there are many ways to increase one’s chances of getting noticed and hired for the open positions in your chosen industry. One of these tricks is building a brand that can help to hire managers immediately recognize your application and consider you for the position.
But how can you start building your brand?
Here are three steps you should follow to get things started:
Create Your Own Website or Blog
The first thing you need to do is create a website or a blog. No matter which one you pick, they are the perfect mediums to showcase your skills and where you can show your past work.
It is straightforward to create a blog or a website these days, and it does not require you to have any background in coding and website creation. Once you have one set, you can easily tailor the website to showcase all the relevant content employers are looking for in an applicant. For example, suppose you are applying for a technology position. In that case, you can write blog entries showing your interest in the latest technology news and issues you think you can improve.
You should also ensure that the site or blog is connected to your social media channels and have a page or section that displays your current contact details.
Create a Social Media Presence
Aside from owning a blog or a website, you should also have a social media presence to help build your brand.
Nowadays, recruiters are using social media sites to screen applicants and see their personalities. If they spot any irregularities or questionable content, it can be a point against the applicant. It is also a point against the applicant if they do not have a strong social media presence or none at all.
When building a social media presence, ensure your posts are relevant to your interests and the industry you plan to join. Share posts that you are interested in, and if you comment, make sure they are professional in tone and have substance. You should also follow the employers and groups you are interested in. Your profile should also use your real photo and have a summary of your key skills.
Be Active and Engaged
Once these pages are active, you must engage in your industry. Join networking events to meet new people or write articles for industry publications or news. It will allow you to get noticed and slowly build a reputation that will get recruiters interested in hiring you.
As a job seeker, you must show that you are unique from your competition to be noticed and considered for the position. An established brand online will help you slowly build your presence in the industry and, sooner or later, get the attention of the people who will hire you.