Why Email Marketing Still Matters

In today’s digital marketing environment, there is a growing question regarding the importance of email marketing. Some believe that it is no longer an effective tool, given the availability of digital marketing tools, and that it is now outdated. Others say it should be used as a supplementary marketing tool, not a main one. However,…

10 Best AI Video Generation Tools on the Market

Let’s face it: It is easy to watch videos but difficult to make them. You have to work on the script and the footage and edit them to suit your audience and messaging. Every step will be time-consuming and can impact your marketing campaign. Fortunately, there are now various AI video generation tools on the…

Let’s Integrate AI into Your Freelancing Business

AI is becoming a game-changer in every aspect of business, and for freelancers, it is a powerful tool to keep up with the competition. AI tools are available for almost every task imaginable, and AI constantly upgrades to match the latest trends so users do not have to upgrade it continually. For freelancers who have…

Top 10 Content Marketing Tools You’ll Need in 2024

Content marketing is crucial to a brand’s success as it will help bring people to the business and increase your credibility. However, given the competition, getting the brand’s content out and making it stand out can be tricky. Fortunately, many content marketing tools can help you with your brand’s content and make sure it is…

How to Design an AI Marketing Strategy

The introduction of artificial intelligence in business has dramatically boosted many industries, especially in the field of marketing. Marketing allows businesses to understand their target market and create the necessary steps to capture them through content and offerings. AI shortens the time required to analyse the data that comes into the business and identify the…

Best Video Conferencing Tools besides Skype and Zoom

Since the beginning of the coronavirus pandemic, video conferencing apps such as Zoom and Skype have taken over the business world. These video conferencing apps allow users to talk and discuss whatever it is they wish to talk about. However, Zoom has been getting a lot of criticisms because of privacy concerns. If it haven’t…