In a world where almost everything is online, it is not uncommon for businesses to have multiple social media accounts to catch the attention of their target audience. However, keeping track of these platforms can get very stressful, especially if you must promote new products and services and engage with your growing audience. Who Needs…
Tag: Public Relations
How Corporate Social Responsibility Influences Buying Decisions
In the growing age of advocacy and public awareness, people are now conscientious of the brands they should support. Whether they may be companies they have long known or up-and-coming ones, people are more inclined to support those with corporate social responsibility (CSR) that they support than those who do not have one. They also…
Whisper: How Career Jealousy Destroy My Relationship with My Sister
*As told to Kally by someone who wishes to remain anonymous At 29 years old, I was at the peak of my career. I’m a top marketing manager and I ran a team of 150 people under me. I had social media, advertising, branding, PR and internal communications team. I was working at one of…
How to Resolve a Customer Service PR disaster
25th February marks the day that a legendary American rock band, Guns N’ Roses, for the very first time, held their concert in Singapore. While their performance was fantastic, the logistics and management by the concert organiser LAMC left a lot to be desired. Many fans were (and probably still are from the looks of…
MiddleMe 