Whisper: How Career Jealousy Destroy My Relationship with My Sister

*As told to Kally by someone who wishes to remain anonymous At 29 years old, I was at the peak of my career. I’m a top marketing manager and I ran a team of 150 people under me. I had social media, advertising, branding, PR and internal communications team. I was working at one of…

7 Tips to Make Your Content Go Viral

Nowadays, it is not uncommon to see people sharing the same content online over and over in social media from politicians, artists and influencers. When this occurrence happens, the content is immediately considered a “viral content”. Considering the amount of views and shares of viral contents, businesses would definitely be able to benefit greatly if…

How to Resolve a Customer Service PR disaster

25th February marks the day that a legendary American rock band, Guns N’ Roses, for the very first time, held their concert in Singapore. While their performance was fantastic, the logistics and management by the concert organiser LAMC left a lot to be desired. Many fans were (and probably still are from the looks of…