Are you having trouble selling your products or services to potential clients, even though you know you have a great offering and team? If that is a yes, there are many possible reasons, including brand positioning. Brand positioning is the act of framing a brand’s offerings for the situations where its customers can use them,…
Tag: Marketability
Putting Your Brand into Words
Sometimes, it is hard to remember what your brand is like and how you can reaffirm it to your employees. Your brand’s story can get buried under the tasks you have to do each day and the changing market. Fortunately, you can easily remind everyone about your brand by writing reminders and placing them around…
Brand Marketing vs Product Marketing: What’s the Difference?
The introduction of technology in marketing has dramatically shifted the way businesses market. Businesses are now actively marketing themselves online since most people are turning to online sources to get information about businesses they can try and support. The marketing strategies they apply vary. Some focus on brand marketing, which entails strengthening the brand’s reputation….
Learning How to Sell Yourself in a Good Way
To succeed in a freelancing business, you must be able to sell yourself to your target market. You need to give them a reason to try out your offerings and reassure them that you are someone they can trust. But being too aggressive may have dire effects and give the impression that you are desperate….
10 Best B2B Sales Strategies to Win More Clients
For a person to get information about products and services they wish to avail, they can easily get it through various platforms such as social media, news and search engines. They don’t need salespeople to approach them and provide their recommendations because they already got the information they need beforehand. Because of this fact, it…
6 Ways to Use Instagram to Promote Your Blog
Are you a blogger and looking for a way to promote your content? You should consider using Instagram to promote your blog if that is a yes. Instagram is one of the most popular social media platforms worldwide, enabling users to share visual content. No matter what kind of niche you have, you will find…
How to Promote Affiliate Links
Affiliate marketers have to be creative when promoting their affiliate links for the products they are sharing. To earn from their affiliate links, visitors must head to the advertised product page using your link and purchase within a certain period. However, with the many products that claim that they are the best and people are…
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