What is Demand-Generation?

In today’s marketing environment, businesses must have content that caters to various target audiences. This content must be easy to read and optimised to match the algorithm rankings while ensuring that it builds impressions and trust. Amidst the ever-changing algorithm and evolving customer preferences, businesses often find themselves at a crossroads. However, with the powerful…

10 Best AI Video Generation Tools on the Market

Let’s face it: It is easy to watch videos but difficult to make them. You have to work on the script and the footage and edit them to suit your audience and messaging. Every step will be time-consuming and can impact your marketing campaign. Fortunately, there are now various AI video generation tools on the…

What Skills Do You Need To Get Ahead Of AI Generation

Artificial intelligence has been sweeping the world in recent years, and many technologies are now focused on improving businesses. For instance, AI is used in customer service chatbots, predictive analytics for sales forecasting, and process automation. While some remain sceptical about its benefits, it is clear that firms and companies are now looking for employees…

7 Ways to Generate More Sales Leads for Your Business

For a business to grow and succeed, it needs to ensure that its customer base continues to grow and support it. There are many ways to increase a business’s customer base, including sales lead generation. Sales leads are people or businesses who can make your goods and services available. A person or company becomes a…

Can You Learn Anything From Gen Z at Work?

The Gen-Z generation, or those born between 1996 to 2000, are now influencing the workplace and comprise a huge chunk of the workplace. It can be challenging for us from different generations to understand what they are thinking and keep up with them. However, having these workers in the workplace can be a learning experience…

Great Tips to Engage Gen Z Colleagues at Your Company

When you look into today’s workforce worldwide, you will notice that large percentages are Generation Z or Gen Z employees. These individuals were born between 1995 to the early 2000s, and their introduction to the workforce has dramatically shifted how the work environment operates. Gen Z workers have unique preferences regarding how they communicate and…