If you are a small business owner or an active freelancer like myself, you need to be careful about the various types of expenses your business may incur every day. These expenses can spread your business thin and affect your operations. One way to manage these expenses is by learning to categorize them and picking…
Tag: Entrepreneurship
What is a Lifestyle Entrepreneur?
Are you someone who craves the freedom to live life on your terms while still earning a living? Do you long for the autonomy to design your work and personal schedule? If so, the path of a lifestyle entrepreneur might be the perfect fit for you. But what is a lifestyle entrepreneur? Is it hard…
5 Ways to Prepare Your Business for Disruption
Many find it challenging to find ways to prepare a business for any type of change when building it. Once something does happen that can disrupt a business’s operations, the business must be able to change its model to continue operations. Failure to do so can cost a business a lot of money and even…
The Entrepreneur’s Guide to Buyer Personas
Getting to know your customers is crucial if you want to run a successful business. Whether you’re selling products to individuals or catering to retirement communities, understanding who you’re targeting helps you tailor your message and make a real connection. One of the best ways to do this is by creating buyer personas—detailed profiles of…
Do You Have What It Takes to Start a New Business?
Since the pandemic slowdown, many businesses have slowly appeared as professionals look for new opportunities to grow. Some professionals build their businesses independently, others partner with others, and a few enter new businesses as employees and climb the ranks. Whatever your situation, transforming yourself into a successful business owner will require long and challenging preparation….
10 Simple Growth Hacks for Startups
Fostering growth is a serious problem many startups face as they try to compete in the industries they enter. As competition heats up and customers become very careful about who they work with, startups must find ways to attract, convert, and retain traffic to grow their brand. Growth hacks are great tactics for helping your…
3 Tips For Creating Videos For Your Business
If your business has created videos in the past but you didn’t get the response or traction from them that you wanted, there are likely a few things that you could be doing that could improve your video creation. Luckily, none of these things are particularly challenging. But if you have them front of mind…
MiddleMe 