In the world of business, risk is a constant companion. Every decision, from hiring new employees to launching a product or entering a new market, carries some degree of uncertainty. The ability to manage and minimise that uncertainty often determines whether a company thrives or falters. Traditionally, businesses have relied on long-term employees and structured…
Tag: Entrepreneur
Categorising and Tracking Small Business Expenses for Freelancers like Me
If you are a small business owner or an active freelancer like myself, you need to be careful about the various types of expenses your business may incur every day. These expenses can spread your business thin and affect your operations. One way to manage these expenses is by learning to categorize them and picking…
What is a Lifestyle Entrepreneur?
Are you someone who craves the freedom to live life on your terms while still earning a living? Do you long for the autonomy to design your work and personal schedule? If so, the path of a lifestyle entrepreneur might be the perfect fit for you. But what is a lifestyle entrepreneur? Is it hard…
5 Reasons to Use Instagram for Your Business
When marketing a business, social media is often used to expand the brand’s presence and help its offerings become more visible. Instagram is a favourite of all these social media platforms because of its versatility and reach. If you are uncertain why you should consider Instagram as part of your marketing strategy, here are 6…
5 Ways to Prepare Your Business for Disruption
Many find it challenging to find ways to prepare a business for any type of change when building it. Once something does happen that can disrupt a business’s operations, the business must be able to change its model to continue operations. Failure to do so can cost a business a lot of money and even…
The Entrepreneur’s Guide to Buyer Personas
Getting to know your customers is crucial if you want to run a successful business. Whether you’re selling products to individuals or catering to retirement communities, understanding who you’re targeting helps you tailor your message and make a real connection. One of the best ways to do this is by creating buyer personas—detailed profiles of…
Top 10 Customer Tracking Software
In recent years, businesses have been focusing more on improving their customer interactions while honing their products and services. There are many ways to enhance customer interactions, but tracking their performance can be tricky. Fortunately, customer tracking software is designed to help businesses collect the correct data and create the appropriate customer experiences. But which…
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