Social media is a vital component of any business nowadays, especially when reaching out to clients and improving their experience with your brand. From informing clients about your business to interacting with them directly, you can do it via social media. However, each social media platform differs in how it can bring in people and…
Tag: Customer
Brand Marketing vs Product Marketing: What’s the Difference?
The introduction of technology in marketing has dramatically shifted the way businesses market. Businesses are now actively marketing themselves online since most people are turning to online sources to get information about businesses they can try and support. The marketing strategies they apply vary. Some focus on brand marketing, which entails strengthening the brand’s reputation….
5 Principles of Purposeful Leadership
Are you trying to develop your brand of leadership? There are many types of leadership styles out there that focus on different aspects of leadership. But if you want to be a leader who succeeds in achieving their goals and helps others with their own goals, you may want to consider giving purposeful leadership a…
20 Ways to Market An Online Business for Free
With many customers now choosing to go online to find what they need rather than check brick-and-mortar stores, it is a must to have an online business that can reach these customers efficiently. There are many ways to market one’s business online, with the most notable ones being paid marketing programs or subscriptions. But if…
How to Win Clients Without Hard Selling Yourself
Whether this is your first foray into freelancing or you are already in the industry and looking for clients, selling yourself to clients is daunting. The competition is fierce for each job opening you may see, and you may end up not getting clients at all, no matter how hard you market yourself. Fortunately, there…
How Corporate Social Responsibility Influences Buying Decisions
In the growing age of advocacy and public awareness, people are now conscientious of the brands they should support. Whether they may be companies they have long known or up-and-coming ones, people are more inclined to support those with corporate social responsibility (CSR) that they support than those who do not have one. They also…
10 Best B2B Sales Strategies to Win More Clients
For a person to get information about products and services they wish to avail, they can easily get it through various platforms such as social media, news and search engines. They don’t need salespeople to approach them and provide their recommendations because they already got the information they need beforehand. Because of this fact, it…
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