When marketing a business, social media is often used to expand the brand’s presence and help its offerings become more visible. Instagram is a favourite of all these social media platforms because of its versatility and reach. If you are uncertain why you should consider Instagram as part of your marketing strategy, here are 6…
Tag: Business
5 Ways to Prepare Your Business for Disruption
Many find it challenging to find ways to prepare a business for any type of change when building it. Once something does happen that can disrupt a business’s operations, the business must be able to change its model to continue operations. Failure to do so can cost a business a lot of money and even…
The Entrepreneur’s Guide to Buyer Personas
Getting to know your customers is crucial if you want to run a successful business. Whether you’re selling products to individuals or catering to retirement communities, understanding who you’re targeting helps you tailor your message and make a real connection. One of the best ways to do this is by creating buyer personas—detailed profiles of…
How Small Businesses can Motivate Employees
Out of all the potential assets a business may have, the most important are its employees. Each employee is integral to a business’s growth, but they can be very tricky to work with, especially if their motivation drops significantly. For some businesses, especially small and new ones, a drop in productivity can impact the business’s…
What is a Product Development Strategy
Are you included in your business’ product development team? If you are, it can be very hard to keep up with the demand from customers asking for consistent, high-quality products. In addition to developing new products, you have to refine your existing products to keep up with the competition and stay relevant in the market….
Why AI and People Skills are Essential for Success in the Workplace
The introduction of generative artificial intelligence has dramatically shifted the global labour market thanks to its capacity to reshape work as we know it. Traditional jobs are evolving, with some facing disruption while others have new roles to adapt to these changes. These changes are greatly highlighted in the latest report of the World Economic…
10 Most Important Pages for a Startup Website
Are you a new business? One of the most important things you need to work on is your website because many people are now using the internet to find information about companies and what they offer. Your website must have all the information they need, and they are easy to find. But what are the…
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