Are you noticing a decline in revenue even if you regularly receive brand products? If yes, you need to reassess your brand partnerships and see how to transform them into paid brand deals. There are many reasons why brands are not paying you for brand deals, or you are not getting paid brand deals at…
Tag: Business
What is Demand-Generation?
In today’s marketing environment, businesses must have content that caters to various target audiences. This content must be easy to read and optimised to match the algorithm rankings while ensuring that it builds impressions and trust. Amidst the ever-changing algorithm and evolving customer preferences, businesses often find themselves at a crossroads. However, with the powerful…
4 Ways to Build Branded Talent Pipelines
Getting the right talent for your business or company is tricky because each sector is competitive, especially now that it is evolving to meet the current market’s demands. Each business or company also has specific preferences regarding the type of talent it would like to work with, which can affect how recruitment strategies are developed…
Do You Know The Importance of Employee Recognition?
Do you want to improve your workplace and make it thrive? You can achieve this by giving your employees all the motivation they need to focus and recognise their efforts. Employee recognition, in particular, has gained traction in recent years as employees now want to feel that they are a part of the team. This…
Why Email Marketing Still Matters
In today’s digital marketing environment, there is a growing question regarding the importance of email marketing. Some believe that it is no longer an effective tool, given the availability of digital marketing tools, and that it is now outdated. Others say it should be used as a supplementary marketing tool, not a main one. However,…
Categorising and Tracking Small Business Expenses for Freelancers like Me
If you are a small business owner or an active freelancer like myself, you need to be careful about the various types of expenses your business may incur every day. These expenses can spread your business thin and affect your operations. One way to manage these expenses is by learning to categorize them and picking…
What is Personalised Content and Why it is Important
When asked how customers decide which brand to support, most want brands that are true to their vision and relevant to the current environment. To address these customers, your business’ message must be delivered according to their specific needs and interests. By personalising your content, you empower yourself to connect with your audience on a…
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