A freelancer must have a personal brand to appeal to potential clients. It also allows people to know what you have to offer and prove to them that you are the one to contact for their needs. When building a personal brand, a lot of factors can be considered, such as how it could be…
Tag: Branding
Beyond Likes and Followers: Strategies for Measuring the Real Impact of Personal Branding
Social media marketing is now a part of every person’s marketing strategy, especially now that everything is almost done online. Since everyone is now online, personal branding is vital if you want to differentiate yourself from your competition. But, given the changing landscape of social media in recent years, it is no longer enough to…
Having Troubles Juggling Between Different Social Media Platforms?
In a world where almost everything is online, it is not uncommon for businesses to have multiple social media accounts to catch the attention of their target audience. However, keeping track of these platforms can get very stressful, especially if you must promote new products and services and engage with your growing audience. Who Needs…
7 Ways to Build a Strong Employer Brand
When job seeker looks for a job, they look at the employer’s reputation before considering them a prospective employer. If the company has a bad reputation or does not have any branding that identifies them from its competition, job seekers will ignore your posting. A strong employer brand can improve your chances of getting new…
Do You Think Business Ethics Is Important?
When you talk about business ethics, it entails the policies and practices that businesses, companies and organisations follow to help them make critical decisions on topics like finances, business deals and company policies. It is also the guidelines they can follow to build their image and create a work environment equal for all. Some businesses…
How Corporate Social Responsibility Influences Buying Decisions
In the growing age of advocacy and public awareness, people are now conscientious of the brands they should support. Whether they may be companies they have long known or up-and-coming ones, people are more inclined to support those with corporate social responsibility (CSR) that they support than those who do not have one. They also…
Why Is Social Responsibility Important in Marketing?
Are you a small business owner or the head of an organisation? Marketing your brand can be a tricky business because of the changing perceptions of people about the brands they partner with. In particular, the younger demographic wants businesses and organisations involved in their respective communities and fighting for change. Given this new trend,…
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