In today’s marketing environment, businesses must have content that caters to various target audiences. This content must be easy to read and optimised to match the algorithm rankings while ensuring that it builds impressions and trust. Amidst the ever-changing algorithm and evolving customer preferences, businesses often find themselves at a crossroads. However, with the powerful…
Tag: Audience
Why Email Marketing Still Matters
In today’s digital marketing environment, there is a growing question regarding the importance of email marketing. Some believe that it is no longer an effective tool, given the availability of digital marketing tools, and that it is now outdated. Others say it should be used as a supplementary marketing tool, not a main one. However,…
What is Personalised Content and Why it is Important
When asked how customers decide which brand to support, most want brands that are true to their vision and relevant to the current environment. To address these customers, your business’ message must be delivered according to their specific needs and interests. By personalising your content, you empower yourself to connect with your audience on a…
Putting Your Brand into Words
Sometimes, it is hard to remember what your brand is like and how you can reaffirm it to your employees. Your brand’s story can get buried under the tasks you have to do each day and the changing market. Fortunately, you can easily remind everyone about your brand by writing reminders and placing them around…
5 Reasons to Use Instagram for Your Business
When marketing a business, social media is often used to expand the brand’s presence and help its offerings become more visible. Instagram is a favourite of all these social media platforms because of its versatility and reach. If you are uncertain why you should consider Instagram as part of your marketing strategy, here are 6…
10 Simple Growth Hacks for Startups
Fostering growth is a serious problem many startups face as they try to compete in the industries they enter. As competition heats up and customers become very careful about who they work with, startups must find ways to attract, convert, and retain traffic to grow their brand. Growth hacks are great tactics for helping your…
How to Create a Great Social Media Experience for Your Clients
Social media is a vital component of any business nowadays, especially when reaching out to clients and improving their experience with your brand. From informing clients about your business to interacting with them directly, you can do it via social media. However, each social media platform differs in how it can bring in people and…
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