In today’s marketing environment, businesses must have content that caters to various target audiences. This content must be easy to read and optimised to match the algorithm rankings while ensuring that it builds impressions and trust. Amidst the ever-changing algorithm and evolving customer preferences, businesses often find themselves at a crossroads. However, with the powerful…
Category: Freelance
How to Budget Successfully
Budgeting can often be challenging for individuals, even when a simple budget plan is in place. Various factors contribute to this difficulty, including a lack of familiarity with money management and the changing financial circumstances that individuals may encounter on a daily basis. Consequently, many individuals identify money as a significant source of stress, frequently…
Can You Land High Paying Content Marketing Gigs?
Are you a freelance writer looking to significantly boost your income? If so, the lucrative world of content marketing jobs could be your next big opportunity. With stories of people earning substantial sums from these gigs, the potential for a significant income increase is within your reach. Some people believe that it is not easy…
Why Isn’t My Content Converting
Why is your content marketing not working well? You spent much time planning these contents and ensuring everything was perfect. However, you notice that no matter how much you try to promote them, they aren’t getting the clicks you estimated. If you find yourself in this situation, it can be frustrating. However, it’s also an…
Categorising and Tracking Small Business Expenses for Freelancers like Me
If you are a small business owner or an active freelancer like myself, you need to be careful about the various types of expenses your business may incur every day. These expenses can spread your business thin and affect your operations. One way to manage these expenses is by learning to categorize them and picking…
What is Personalised Content and Why it is Important
When asked how customers decide which brand to support, most want brands that are true to their vision and relevant to the current environment. To address these customers, your business’ message must be delivered according to their specific needs and interests. By personalising your content, you empower yourself to connect with your audience on a…
10 Best AI Video Generation Tools on the Market
Let’s face it: It is easy to watch videos but difficult to make them. You have to work on the script and the footage and edit them to suit your audience and messaging. Every step will be time-consuming and can impact your marketing campaign. Fortunately, there are now various AI video generation tools on the…
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