7 Tips for Building a Successful Virtual Team

Many businesses are now looking into adapting virtual teams to make their operations more efficient. However, having virtual teams comes with challenges because for it to be successful, team leaders and managers must be able to monitor them regularly and ensure that each member is doing their tasks 1) Have A Transparent Work Process Before…

5 Reasons to Use Instagram for Your Business

When marketing a business, social media is often used to expand the brand’s presence and help its offerings become more visible. Instagram is a favourite of all these social media platforms because of its versatility and reach. If you are uncertain why you should consider Instagram as part of your marketing strategy, here are 6…

How to Manage Abusive Conduct While Working Remote

Since the pandemic required companies to switch to remote working, it has become a crucial tool for business operations. However, some employees abuse their remote privileges, affecting the entire team’s productivity and morale. Given this trend, employers must now actively check in with their remote employees regularly and stop any form of abusive conduct. This…

5 Ways to Prepare Your Business for Disruption

Many find it challenging to find ways to prepare a business for any type of change when building it. Once something does happen that can disrupt a business’s operations, the business must be able to change its model to continue operations. Failure to do so can cost a business a lot of money and even…

The Entrepreneur’s Guide to Buyer Personas

Getting to know your customers is crucial if you want to run a successful business. Whether you’re selling products to individuals or catering to retirement communities, understanding who you’re targeting helps you tailor your message and make a real connection. One of the best ways to do this is by creating buyer personas—detailed profiles of…

How Small Businesses can Motivate Employees

Out of all the potential assets a business may have, the most important are its employees. Each employee is integral to a business’s growth, but they can be very tricky to work with, especially if their motivation drops significantly. For some businesses, especially small and new ones, a drop in productivity can impact the business’s…

What is a Product Development Strategy

Are you included in your business’ product development team? If you are, it can be very hard to keep up with the demand from customers asking for consistent, high-quality products. In addition to developing new products, you have to refine your existing products to keep up with the competition and stay relevant in the market….