The introduction of AI has shifted how businesses operate, and in the field of HR, it has allowed HR leadership to make creative changes to their processes and staff. From how they handle recruitment and onboarding to analyzing their current roster, AI has brought many savings for the businesses that apply it. There are even…
Category: Entrepreneur
Key Hiring Differences in Millenials vs Gen Z
Nowadays, people tend to generalise the younger generation—namely Generation Z and Millennials—because there’s not much difference in their opinions and backgrounds. They were both born when the internet, social media, and in-depth discussions on gender equality, work-life balance, and workplace safety were mainstream. As potential employees, these two groups offer a lot to the table…
12 Ways to Attract Customers to Your Online Store
In recent years, customers have preferred to purchase goods and services online rather than visiting the stores personally. Many prefer online purchases because they are time-efficient, and one can easily find deals that make certain products and services cheaper. While businesses recognise the importance of conforming to the extent of online stores, promoting them and…
How to Create Content When You Don’t Have Time
Do you want to update your business’ blog or website regularly? It can be a chore to do it every week, especially if you have urgent tasks to deal with first. However, if you genuinely want to showcase your expertise to your target audience, you do have to make an effort to find the time…
5 Key Reasons You Aren’t Landing Paid Brand Deals
Are you noticing a decline in revenue even if you regularly receive brand products? If yes, you need to reassess your brand partnerships and see how to transform them into paid brand deals. There are many reasons why brands are not paying you for brand deals, or you are not getting paid brand deals at…
5 Ways to Build a Consistent Feed and Brand on Instagram
Instagram is one of the most popular social media sites that influencers, content creators and businesses use to reach their target market. However, building a strong Instagram presence as part of your brand is challenging. You must know the best way to present your content while ensuring it stands out from the rest of the…
What is Demand-Generation?
In today’s marketing environment, businesses must have content that caters to various target audiences. This content must be easy to read and optimised to match the algorithm rankings while ensuring that it builds impressions and trust. Amidst the ever-changing algorithm and evolving customer preferences, businesses often find themselves at a crossroads. However, with the powerful…
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