Whether you are just starting as a freelancer or considering changing your freelance pricing, you may be wondering how to correctly price and promote your services to attract the right clientele and boost your income. Most freelancers base their prices on what others charge, then adjust them slightly to suit their preferences. Others use supposed rate calculators available on job sites and freelance sites. To stand out, identify what makes your service unique and how it benefits clients specifically, which can help you set more confident and attractive prices.

While there is nothing wrong with following others or using guides, it does affect how people see your brand and how much you can earn each month. So, what can you do to improve your pricing and pitch yourself to the right clients? Here are some great tips you can follow or adapt:

Know Your Service Inside Out

Customers want to avail themselves of services that are not being sold to them, but rather make them curious. By understanding your service in detail, you can frame your promotions accordingly and let customers know the full extent of your service and its value before they start negotiating with you.

Have Two or More Pitches Available

When you create the pitch, don’t focus on only one pitch. You need to make more than one to accommodate different types of clients. These pitches must get people interested in what is on offer, make them interested in the service, and get them to try it out. The second pitch will reinforce your first pitch and demonstrate your service’s value as these customers consider the available options.

Be Confident

To have your pitch and price accepted by potential customers, you need to be confident when presenting your offers. Practice your pitch beforehand, maintain good posture, and use positive language to project confidence. The right attitude can show your passion for your service and encourage people to come closer to learn more.

You must also demonstrate your enthusiasm for practising your service and helping customers achieve their goals. Your energy and enthusiasm as you pitch will rub off on your potential customers and encourage them to try your service.

Use Buzzwords and Strong Phrases for The Hook

When writing your hook pitch, be clear about what you will receive from your customers once they avail themselves of the service. Because of this, you will need to hook them with buzzwords or strong phrases to engage them fully.

Show You are An Authority in Your Field

Showcasing your expertise in the field can help freelancers feel respected and trusted for their skills. Not only will customers want to book you because of your credibility, but it also opens new opportunities for them to consider availing of your services. You can support your credibility by building connections or showcasing your work through your portfolio, on a credible website, or in a group.

Support Your Customer’s Decision

Supporting your customer’s decision can make clients feel understood and reassured about their choice. Your pitch should leave people satisfied and inspired to avail themselves of your service. You can use an inspirational quote or a case study that will show how your service can help them with their projects.

As a freelancer, you need to know your worth to understand how you can pitch yourself better to your target clientele and earn more in the process. Take the time to understand your service and focus on delivering consistent content to support your pitch and improve the quality of the clients you work with. Once you find the right pitch, you will see improvements in your income streams and in the work you are doing.

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