Has your website seen a drop in views or impressions recently? You may be considering ways to boost its performance. A website refresh or a full redesign are your main options, each with its own benefits depending on your needs.

Not sure which option is right for you? Here’s a quick look at their differences and when each makes sense.

Why Pick Website Refresh First?

A website refresh updates your site without altering its main structure. This may involve new content, better SEO, and ensuring smooth operation.

People on a budget can definitely benefit from a website refresh, since it won’t involve a big redesign. It’s also quicker, and you can keep your site online while making updates. Go to your website, which can be difficult if you want to improve its usability features. The changes must also be implemented in batches to keep the site running, which can affect the user experience.

Finally, it will not future-proof your site in the long run because it still uses outdated systems.

Why Pick Website Redesign First?

A website redesign completely changes how your site looks and functions. It often includes moving to a new content management system and updating content.

It is highly recommended for websites that are not mobile-friendly and have not been updated for a long time. You can also choose whether to change your brand or add new integrations to make your website look more modern. A website redesign is a great option to consider if you want to improve your website’s user experience and align it with your business’s growth.

However, if you are on a budget and need your site to be active quickly, this is not the best option. A full redesign can take months and will require a huge investment, especially if you plan to add new features to the website. A long wait time can also affect your site’s search ranking, as you will have to temporarily close your website to update it.

Your website is key to your online presence. Keeping it updated helps attract visitors. Whether you refresh or redesign, both can improve user experience and strengthen your brand. Review your site to choose the best option for your goals.

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