People often spend hours on social media to get all the information they need about various subjects. In terms of brands they can support, people turn to social media to learn more about them and see if these brands are truly thinking about their clients or are only made to make money.

Given this trend, what can you do to build your audience on social media as a business? Here are several ways you can start with to build your audience through social media brand marketing:

Know The Right Social Media Platform To Use

Not all social media are the same, even if they have the same purpose of making it easy for people to connect and share information. The demographics and interests of these social media platforms vary. Identify what type of audiences you are looking for and see which social media platforms these audiences are located on before joining these platforms for your marketing.

Modify Your Social Media Profile

When looking at brands to partner with, they look at their various social media pages to see if they are consistent with their messaging. Since social media platforms vary in audiences and focus, make it a point to create sub-brands on these sites to help you promote yourself correctly while considering the audiences and focus of these platforms.

Once you select the social media profile for these pages, make sure to update its profile photo and provide a short summary of what you are as a business.

Run Contests

Contests are perfect for bringing new audiences to your social media account and getting them to engage with you. However, you must ensure that your contest matches the social media platform you plan to use. For example, if you start a contest on Instagram, a photo or video contest may be ideal since the platform perfectly promotes photo and video content.

You should also ensure that your prizes are related to your brand and thank even those who did not win for participating.

Listen And Interact With Your Community

People who follow a brand want to feel that their opinions and experiences matter. When they post on your profile, respond as early as you can and accordingly. You should also thank the people who would post about your brand, as well as retweet or favourite your posts.

Invest In Paid Social Ads

While this point is not for everyone, it is a great option to consider if you want to gain more audiences and extend your marketing reach. Each social media platform varies in terms of its ad plans, so check which works best for your budget and intended targets.

If you want to build an online community for your brand, you need to make an effort to make yourself known to the public and give them a reason to consider your brand. Use the tips above to tweak your social media brand marketing strategy and improve how people see your brand. You will see improved engagement once you crack the code and consistently deliver high-quality content.

Does social media marketing work for your business? Come and have a chat with me. Here is how to reach me:
Instagram @kallymiddleme
FaceBook (MiddleMe.net)
LinkedIn linkedin.com/in/kallytay
Email: kally@MiddleMe.net